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Engagement
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Employment
Explore the evolution and expansion of job opportunities within the tourism sector in Canada and examine the factors that make the industry appealing to potential employees. - Dashboard
Enablement
Welcome to the page dedicated to exploring the Enablement Index and its components. The Summary section presents various Category Indexes based on the year and geography of your interest, offering insights into the composition of the Enablement Index for both Canada as a whole and its provinces and territories. - Downloadable Document
Profils du marché de la france
French travelers prioritize culture, authenticity, and memorable experiences. Whether exploring locally or abroad, they seek immersion in rich cultures and new places to relax. This market profile details their travel behaviors and preferences for Destination Canada. - Downloadable Document
Profils du marché de l’australie
Australian travelers undertake long, epic journeys to authentic, un-explored destinations. Driven by adventure and novelty, they seek experiences combining fun with cultural immersion. They prefer friendly places, hidden gems, and aim to create unforgettable memories during their extended vacations. - Downloadable Document
Profils du marché des états unis
This document profiles the US travel market, a significant global force influencing economic trends. US travelers seek pleasure, cultural immersion, and escape. It segments the market into types like outdoor explorers, culture enthusiasts, and families, detailing their motivations, habits, and preferences. The guide aims to help understand these diverse profiles for Destination Canada. - Downloadable Document
Profils du marché de la Corée du Sud
South Korean travelers are a dynamic market seeking escape, relaxation, and vibrant cultural experiences. They prioritize travel for renewal and discovery, dedicating their vacation time to these important journeys. - Downloadable Document
Profils du marché du japon
Japanese travelers are a dynamic, culturally rich market seeking destinations that offer a mix of escape and excitement. They desire relaxing, vibrant cultural environments for immersion in local life, providing a break from routine. The document profiles various traveler segments, detailing their motivations, preferences, and demographics to guide market understanding. - Downloadable Document
Profils du marché de l'allemagne
German travelers are Europe's largest tourism market, driven by a strong interest in foreign exploration and cultural discovery. They prefer longer trips combining nature, learning, and new environments. They seek safe, welcoming, and authentic destinations, avoiding crowds for convivial experiences. Independent and discerning, they value authenticity over popularity. - Downloadable Document
Profils du marché du Mexique
This document analyzes the rapidly growing Mexican tourist market, emphasizing its strong interest in family exploration, pleasure, cultural discovery, and unifying learning experiences. It offers detailed profiles of diverse Mexican traveler segments, covering their psychographics, demographics, and travel behaviors to inform tourism strategies.