Built for marketers who need to move fast.
Traveller Twin turns segmentation data into decisions. Use it to:
Speak to your target traveller. It’s like having a conversation with your target traveller, any time.
Plan a campaign. Evaluate campaign ideas, creatives and messaging across audience segments before launch.
Design a product. Understand what travellers value most before you go to market.
Pitch a winning idea. Back your proposal with real traveller insights, instantly.
See how Traveller Twin is powering Canadian tourism strategies.
Real operators. Real results. See how destinations and tourism businesses across Canada are using Traveller Twin to make smarter decisions for successful outcomes.
Testing creative leads to 37% of ticket sales from out of town visitors
Traveller Twin recommended a dual tagline strategy for an Explore Edmonton women’s professional hockey event. Rather than selecting a single winning message, one tagline drew out-of-town visitors while the other activated local audiences.
Results: 4.22% conversion rate; 37% of ticket sales from out-of-town visitors
2x increase in specialty tour offerings
Eagle Wing Whale Watching used Traveller Twin to uncover emerging visitor interests and explore new product opportunities beyond their traditional tour offerings. As the business expanded its specialty experiences, its specialty tour offerings doubled.
Result: Product diversification and a 2x increase in specialty tour offerings
Increased bookings by 200% by identifying the right travellers
Using traveller segmentation insights and Traveller Twin, Bay of Fundy Adventures identified Refined Globetrotters as the audience most likely to visit, stay overnight, and book guided experiences. These insights helped shift their marketing from promoting individual activities to positioning the region as a bucket list destination for immersive, memorable experiences.
Results: Bookings increased by 200% year over year
Turned traveller insights into a new shoulder season strategy
Yarmouth & Acadian Shores Tourism Association (YASTA) used Traveller Twin to identify “Refined Globetrotters” as a strong fit for small-ship expeditions. Traveller Twin provided insights into what motivates these travellers and the premium experiences they value. It also informed outreach strategies for cruise itinerary planners.
Result: An actionable plan for attracting luxury cruise visitors during the shoulder season
Get Your Story Featured
We’d love to hear about your Traveller Twin wins and share them with other Data Collective users. Submit your success story for a chance to be featured here.
How to Use Traveller Twin
Traveller Twin helps bring Destination Canada’s traveller segments to life. It works like a team of helpful experts — ready to explain who your travellers are, what they care about, how to speak to them, and how to turn those insights into stronger marketing, products, and experiences.
Not only does interacting with Traveller Twin mimic real-world dialogue, it provides insights instantly. Traveller Twin eliminates the need to analyze segmentation data, providing clear, conversational answers – and decision-making direction – in seconds.
Traveller Twin is built on the Data Collective’s Traveller Segmentation Program, developed through real traveller research across Destination Canada’s 10 core markets. Combined with Destination Canada’s yearly tracking study, it brings together a rich understanding of who Canada’s target travellers are, what they care about, and what influences their travel decisions. Rather than producing generic AI responses, Traveller Twin draws from a trusted segmentation framework to provide clear, practical insights that you can trust.
Traveller Twin helps you move from understanding traveller segments to using them in your everyday work. Whether you are planning a campaign, shaping a message, building a product, or preparing a pitch, Traveller Twin helps you explore what different travellers care about and how they might respond.
You can use Traveller Twin to:
- Get up to speed quickly. Understand the traveller segments without digging through research reports.
- Plan for the right audience. Find the segments most likely to connect with your campaign, product, or experience.
- Shape stronger messaging. Tailor your words, visuals, and ideas to what your target travellers care about.
- Explore different reactions. See how different traveller segments might respond to an idea, helping you consider different perspectives before moving forward.
- Build confidence in your recommendations. Use clear, segment-based insights to support decisions, align teams, and help partners understand the opportunity.
Take the Destination Quiz
Understand which traveller segments are most likely to be drawn to your destination or tourism business's current offerings.
Market Segment Profiles
Dive into our in-depth traveller insights, including comprehensive market-segment profiles.
