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Introducing Aurora AI
By combining trusted research and data with the speed of generative AI, Aurora AI transforms complex intelligence into actionable insights, empowering faster, data-driven decision making for Canada’s hosting economy.
Why Aurora AI?
Canadian Industry Expertise
Aurora AI is created for – and powered by – Canadian tourism expertise. Grounded in an unparalleled understanding of global and domestic travel information, Aurora AI ensures the decisions shaping Canada’s visitor economy are guided by Canadian data, Canadian values, and Canadian priorities.
User Personas
Understand motivations, barriers, and behaviours influencing travel like never before, simulating real conversations with key travel segments that represent your best guest.
Trusted Sources
Every insight is backed by Destination Canada’s validated research, trusted data sets, and intelligence partners, ensuring reliability and relevance.
Meet Our Aurora AI Agents
Think of our Aurora AI agents as an extension of your team: partners in advancing Canada’s tourism sector from data complexity to actionable foresight…available 24/7 at your fingertips.
Your audience, their perspective.
Traveller Twin
Traveller Twin is a generative AI tool that understands how different traveller segments think, plan, decide, and act. Ask Traveller Twin a question and receive a clear, conversational answer in seconds – no code to decipher, no reports to sift through. It’s like having your most strategic customer in the room (and on your side) while you plan a campaign, launch a new product, or pitch an investor.
Smarter insights, faster decision making.
Aurora Search
Natural language search and clear, grounded answers simplify discovery. Aurora Search complements traditional research, making it faster and more intuitive to find and act on trusted data.
Product Info
Frequently Asked Questions
Learn how Aurora AI works and how to harness this powerful tool to enrich your tourism strategies.
Aurora AI was designed for businesses, tourism organizations, DMOs, industry associations, government, and industry leadership that need reliable, trusted tourism insights and data for impactful strategy and fast decision making.
Aurora AI represents a new layer of collective intelligence for Canada’s visitor economy. It’s not a single product, but a network of intelligence powered by the Canadian Tourism Data Collective. Aurora connects predictive models, natural language search, traveller simulation tools, and specialized AI agents into a cohesive system that learns, adapts, and acts.
Aurora AI builds on trusted data in the Canadian Tourism Data Collective. Start exploring Aurora AI agents today.
The Future of Aurora AI
New Agent Development
We are continuously innovating to meet the evolving needs of the tourism sector and will continue to develop and release new agents with purpose and impact.
Announcements
Stay tuned for updates as Aurora AI continues to evolve and expand its capabilities to address Canadian tourism’s needs and challenges.
Feedback
We’d love to hear from you about your experiences with Aurora AI. Connect with the Data Collective team with questions, comments, and ideas.
