Explore the impact and evolution of Canada's tourism industry with financial insights from Tourism Investment, Business Vitality, and Diversity, and profitability with Tourism Yield.

Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.

Canadian travel and tourism generated $124.4B in revenue in 2023, with a total economic impact of $252.2B, supporting 1.1M jobs and $50.9B in taxes. Destination Canada's marketing efforts yielded $1.6B in incremental visitor spending, leading to a $3.2B total economic impact. For every $1 invested, Destination Canada generated $23.85 in total economic impact, highlighting tourism's vital role and strong ROI for the Canadian economy.

TourismScapes is an interactive dashboard offering self-service market intelligence at a community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its components, navigation, and provides use cases for investors and data stewards. It details how the "Tourism Prevalence Index" is calculated using total accommodations, tourism intensity, and specialization to assess tourism's value to the local economy.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

The Canadian Tourism Data Collective's February 2025 Release Notes announce automated subscription renewals, a new Wealth & Wellbeing report, and a parks/heritage sites filter for TourismScapes. It also details LASR updates, including AI-powered forecasting. The platform provides centralized, actionable insights for Canada's tourism economy, with future enhancements planned like a Notification Center and Experience Subindex.

Canada's 2026-2035 Tourism Outlook forecasts robust growth, with revenue reaching $160B by 2028 and $216.3B by 2035 (67% increase). This high-growth, tariff-free export sector outperforms the broader economy (5.3% vs 3.7% annual growth), contributing 9-10% ($27-30B) to Canada's non-US export goal. Leveraging its strong global brand, Canada aims to boost domestic travel, attract high-yield US visitors, and accelerate growth from overseas markets.

This report highlights UK traveller interest in Canada, projecting 3.7M potential visitors in the next 2 years, with 1 in 10 actively planning trips. Summer and Fall are preferred travel times. Key attractions include local cuisine, natural sites, and Indigenous culture, driven by safety and authenticity. Travellers prioritize sustainability (local culture, conservation, economy support) and are concerned about extreme weather impacts on travel decisions.

Use TourismScapes, an interactive mapping tool, to search and profile a community’s tourism sector. These insights can support strategic planning, highlight the value of tourism in local economies, and enable investors to quickly compare markets.

The Canadian Tourism Data Collective is a national platform offering accessible, secure tourism insights for informed decision-making across Canada's tourism economy. Its March 2025 release notes detail features, known issues, and future enhancements. A new International Convention Attraction Fund (ICAF) visualization has been added, showcasing program success. Upcoming updates include a new Release Notes page, Resources landing page, Contact Us form, and improved navigation.