Explore the impact and evolution of Canada's tourism industry with financial insights from Tourism Investment, Business Vitality, and Diversity, and profitability with Tourism Yield.

Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.

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Explore the evolution and expansion of job opportunities within the tourism sector in Canada and examine the factors that make the industry appealing to potential employees.

Welcome to the page dedicated to exploring the Enablement Index and its components. The Summary section presents various Category Indexes based on the year and geography of your interest, offering insights into the composition of the Enablement Index for both Canada as a whole and its provinces and territories.

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In 2025, Canadian tourism was a pillar of economic resilience, injecting $140.5 billion into the economy from visitor spending (up 2.8%). It outpaced overall GDP growth, contributed 14.5% to service exports, and supported 687,800 direct jobs (+1.3%), representing 1 in 10 jobs across 280,010 businesses in 70+ industries.