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Welcome to the Canadian Tourism Data Collective

Fueling Canada's hosting economy

The Canadian Tourism Data Collective is a new, centralized national platform that will serve as a two-way street for sharing and accessing tourism data. The Data Collective harnesses the power of data, research, and insights (and that’s a lot of power!) and shares information in an accessible and secure environment that encourages collaboration and conversation across and beyond the tourism ecosystem.

About us & FAQ

Here’s How It Works

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Featured Data Product

Tourism Performance Indicators

Designed for industry stakeholders and Canadians who want to understand the current state of Canada’s tourism industry, explore the latest data and recent trends on tourism visitation and revenue.

Explore the Data

International Overnight Arrivals to Canada

Source: Statistics Canada, Table 24-10-0055-01

Total overnight arrivals
year-to-date (APR. 2024)

4.15
M

Year-over-Year growth
year-to-date (APR. 2024)

+
15.00
%

Proportion of 2019 levels
year-to-date (APR. 2024)

95.00
%
Tourism Revenue in Canada

Total tourism revenue
year-to-date (Q1 2024)

$
23.10
B

115% proportion of 2019 levels
+5% year-over-year growth

Domestic tourism revenue
year-to-date (Q1 2024)

$
18.70
B

121% proportion of 2019 levels
+5% year-over-year growth

International tourism revenue
year-to-date (Q1 2024)

$
4.50
B

97% proportion of 2019 levels
+7% year-over-year growth

Source: Statistics Canada, National Tourism Indicators

Meet Our Data Products

Data and Insights On Demand

Anticipate future tourism spending and activity based on global and domestic travel trends. Plan strategically and with confidence, aligning tourism activities with forecast travel patterns. 

Industry

Tourism Outlook

Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities. 

Industry

Tourism Performance Indicators

Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates. 

Examine the value and impact of tourism in communities across Canada with destination-focused insights that drill deep into tourism spending by region. 

Destination

Wealth & Wellbeing Index - Preview

Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark. 

Destination

TourismScapes

Scale and plan your tourism efforts using geospatial data that provides insights into hosting economies.

Discover what motivates people to travel, explore factors influencing travel behaviours, and learn about travellers' perceptions of Canada as a destination through in-depth, timely visitor data from Destination Canada’s key markets. 

Traveller

Global Traveller Research Program (GTRP) - More coming soon!

Develop destination-specific marketing strategies and make informed strategic decisions with traveller intelligence from DC’s target markets. 

Traveller

Segmentation Program - Coming soon!

Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators. 

Traveller

Canadian Travel Insights

Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning. 

Traveller

Global Traveller Research Program (GTRP) - More coming soon!

Develop place-specific marketing strategies and make informed strategic decisions with traveller intelligence from Destination Canada's target markets. 

Traveller

Segmentation Program - Coming soon!

Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators. 

Industry

Tourism Outlook

Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities. 

Industry

Tourism Performance Indicators

Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates. 

Destination

TourismScapes

Scale and plan your tourism efforts using geospatial data that provides insights into local hosting economies.

Destination

Wealth & Wellbeing Index - Preview

Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark. 

Traveller

Canadian Travel Insights

Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning.  

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