Gain a deep understanding of global markets
The Global Traveller Research Program (GTRP) replaces the Global Tourism Watch (GTW). The GTRP provides traveller intelligence from Destination Canada’s top target markets. The GTRP enables tourism stakeholders and decision makers to better understand the sentiment around travelling to Canada, gain insight into global traveller attitudes, behaviours, and drivers, and evaluate unique selling points for Canadian tourism.
Competitive insights provide an in-depth understanding of the global travel landscape and empower tourism leaders to plan, market, and develop tourism programming more effectively both domestically and around the globe.
Canadian Insights Dashboard
Dive into travellers’ perceptions and attitudes about visiting Canada. Explore what motivates people to book a trip to Canada, and analyze their 2024 travel behaviours and preferences for emerging trends and opportunities.
