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Tourism Performance Indicators
Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates. - Downloadable Document
Overnight Arrivals Infographic – March 2024
In March 2024, Canada recorded 1.1 million overnight arrivals, a 20% increase from 2023. The US accounted for 800K arrivals (+20%), primarily by land (+24%) and air (+14%). Significant growth was also seen from China (+54%), Japan (+27%), Mexico (+17%), UK (+16%), France (+16%), and Germany (+17%). Air arrivals from the rest of the world rose by 18%. - Downloadable Document
Quarterly Tourism Snapshot Q4 2023
Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery. - Downloadable Document
Quarterly Tourism Snapshot - Q4 2024.pdf
Canada's Q4 2024 tourism revenue hit $27.3B, 124% of pre-pandemic levels, with both domestic and international spend surpassing 2019. International visitation recovered to 90% of 2019 levels (19.9M visitors), though the pace slowed in H2. Canada is a top recommended destination globally. Tourism employment and active businesses are near or above pre-pandemic levels, with hotel occupancy at 61%. - Downloadable Document
2023 Year in Review Monthly Arrivals: Regaining Momentum
Canada's tourism regained momentum in 2023, welcoming 18.3 million overnight visitors (up 43% from 2022), reaching 83% of 2019 levels. Monthly arrivals hit 96% of 2019 by year-end. Mexico, France, the US, and the UK led the strong recovery, aided by border reopenings in 2021 and eased COVID-19 regulations in October 2022. - Downloadable Document
Quarterly Tourism Snapshot Q1 2024
Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal. - Downloadable Document
Quarterly Tourism Snapshot - Q3 2024.pdf
Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels. - Downloadable Document
Overnight Arrivals Infographic – July 2024.pdf
Canada recorded 2.9M overnight arrivals in July 2024, a 6% increase from 2023, with YTD arrivals reaching 11.2M (+10%). The US contributed 2.1M (+7%). China showed significant growth at +46% for July. Air travel for US visitors increased by 12%, while water travel for the rest of the world surged by 35%. - Downloadable Document
Overnight Arrivals Infographic – December 2024.pdf
Canada recorded 1.5M overnight arrivals in Dec 2024 (+7% vs 2023), totaling 19.9M YTD (+9%). The US drove growth with 1.1M arrivals (+13%), primarily via land (+12%) and air (+16%). Mexico saw a sharp decline (-41% to 40K). Other key markets like Japan (+26%), Germany (+14%), and China (+8%) increased, while air travel from the Rest of World grew by 6%. - Downloadable Document
Overnight Arrivals Infographic – November 2024.pdf
Canada recorded 1.1 million overnight arrivals in November 2024, a 12% increase from 2023, totaling 18.4 million YTD (+9%). The US was the largest source with 713K arrivals (+19%), while Mexico saw a 33% decrease. Land travel was the primary mode (522K, +24%), especially from the US, followed by air travel (317K from US, +14%; 227K from ROW, +8%). Most international markets showed growth.
