Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.

Explore the evolution and expansion of job opportunities within the tourism sector in Canada and examine the factors that make the industry appealing to potential employees.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery.

Canada's Q4 2024 tourism revenue hit $27.3B, 124% of pre-pandemic levels, with both domestic and international spend surpassing 2019. International visitation recovered to 90% of 2019 levels (19.9M visitors), though the pace slowed in H2. Canada is a top recommended destination globally. Tourism employment and active businesses are near or above pre-pandemic levels, with hotel occupancy at 61%.

The Canadian Tourism Data Collective's September 2024 release enhances its centralized platform with a new Knowledge Centre, improved data filtering, and French content. It updates the Tourism Outlook, introduces City Estimates CSV for Lodging Aligned Spend Reporting (LASR) with future predictive analytics, and launches the Global Traveller Research Program (GTRP). A preview of the Wealth & Wellbeing Index's Employment page is also included, alongside ongoing maintenance for Tourism Performance Indicators.

Canada's Q2 2024 tourism revenues hit 114% of pre-pandemic levels, driven by domestic spend (123%). International visitation recovered to 92% of 2019 levels, though new Mexico visa rules slowed growth. Canada remains a favored destination for travelers from the US, UK, France, Germany, and Mexico. International flight capacity surpassed 2019 levels, and tourism employment and active businesses are nearing pre-pandemic figures.

This user guide introduces TourismScapes, an interactive dashboard providing self-service market intelligence for Canadian tourism destinations at a community level. It supports destination development and investment, detailing dashboard features, use cases for investors and destination stewards, and explaining the Tourism Prevalence Index methodology.

TourismScapes is an interactive dashboard offering self-service market intelligence at a community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its components, navigation, and provides use cases for investors and data stewards. It details how the "Tourism Prevalence Index" is calculated using total accommodations, tourism intensity, and specialization to assess tourism's value to the local economy.

TourismScapes is an interactive dashboard providing self-service market intelligence at the community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its features, including searching, exploring, and assessing destination profiles for users like investors and destination stewards. It details how the "Tourism Prevalence Index" is calculated based on accommodations, tourism intensity, and specialization.