Release Notes

Data Collective Website

What’s New

• The navigation has been updated, including changes to the Resources dropdown. More content is now grouped under Resources, with additional context and featured content for easier access.
   

Global Traveller Research Program

What’s New

• Canadian Travel Insights Dashboard Data Refresh
  The Canadian Travel Insights Dashboard has been updated with 2025 data, providing the latest view of how Canadians are travelling within Canada. The refreshed dashboard helps tourism organizations and businesses understand what Canadian travellers want, what is influencing their travel decisions, and where opportunities may exist to inform marketing, experience development, seasonal planning, and audience strategies.

Traveller Segmentation Program

What’s New

• Integration of Destination Quiz
  Traveller Twin is now integrated with the Destination Quiz, creating a smoother experience for users exploring Destination Canada’s traveller segments.

Data Collective Website

What’s New

• Tourism in Canada, 2025: A Pillar of economic resilience, infographic Developed in collaboration with Statistics Canada, this infographic highlights tourism's direct contribution to Canada's economy through visitor spending, GDP, employment, and exports. Learn more about the key findings and explore the full infographic.

Data Collective Website

What’s New

• Generative AI Search Playbook: A Practical Guide To Smarter GEO is now available
  Learn why Generative Engine Optimization matters, how to get your website and your organization prepared for Generative AI, and how to get cited by AI search – fast. Access plug-and-play checklists, best practices, and tools to support AI readiness

Aurora AI

What’s New

• Introducing Aurora AI
  Destination Canada has launched Aurora AI, a trusted, accessible digital layer combining trusted research and data with the speed of generative AI. Built by our industry, for our industry, Aurora AI transforms complex intelligence into actionable insights, empowering faster, data-driven decision making for Canada’s hosting economy. Learn more about Aurora AI’s at the new Aurora AI landing page. Here, explore Aurora AI’s purpose, its data sources, the agents available today, and the advancements still to come.
• Aurora Search Now Available
  Aurora Search, the Data Collective’s generative AI-powered search was designed to simplify discovery by allowing users to search using natural language and providing clear, grounded answers with access to full source material. Aurora Search has been merged with the existing traditional search within the Data Collective platform, allowing all users access to this faster, smarter, more intuitive tool for sourcing and acting on trusted tourism data.
   

TourismScapes

What’s New

• National Parks filter
  Filter on the ‘explore’ page identifies communities within 100 kilometers of a National Park
• Visitor origin spend categories
  Visitor spend origin now shows the share of spending by domestic, US, and overseas visitors.
• Data refresh