Destination Canada's 2025 UK report shows 4.5M potential UK visitors in 2 years, with Canada ranking high for natural attractions, heritage, and Indigenous experiences. Summer and fall are preferred, with BC and Ontario popular. Authenticity and safety drive interest. While AI use for trip planning increased, 30% still use travel agents. Flights are often booked directly, accommodations via online engines.

Mexican travelers are a fast-growing market, prioritizing family, fun, relaxation, and cultural learning experiences. They seek safe, well-known, and trendy destinations, showing strong interest in family-focused attractions, nightlife, and guided tours. This research focuses on higher socio-economic tiers (A, B, C+).

The 2024 Japan Highlights Report indicates low current consideration for Canada among Japanese travelers, but a 2-year potential of 1.5M visitors. Preferred travel times are summer and fall. Travelers seek nature, local cuisine, and historical sites. Safety, comfort, and ease of travel are key motivators, especially for Indigenous experiences. Sustainability and climate concerns also influence travel decisions, with many using travel agents.

The 2024 Global Traveller Research Program reveals 17.3M Canadians have immediate potential for out-of-province travel. Both out-of-province and in-province travellers prefer summer/fall, seeking nature, local food, and unique experiences. BC, Quebec, Montreal, and Banff & Lake Louise are top destinations. Cost is the main barrier. Interest in Indigenous experiences is driven by accessibility, authenticity, safety, and comfort. 69% are concerned about extreme weather impacting travel plans, and 55% expect it to impact their decisions.

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This report highlights Canada's strong appeal to Australian travelers, with 3.7M immediate potential. Key drivers include safety, relaxation, budget, local cuisine, nature, and natural attractions. Summer is the preferred travel season, but Fall/Spring also draw interest. There's high interest in Indigenous culture (54%), driven by authenticity and accessibility. Nearly one-fifth of Australian travelers are actively planning a trip to Canada, and 73% are concerned about extreme weather impacting travel. Many used travel agents for holiday bookings.

The Canadian Tourism Data Collective (CTDC) is a new national platform offering centralized, accessible data and actionable insights for Canada's tourism industry. It facilitates seamless data access and sharing, bridging intelligence gaps for enhanced collaboration and informed decision-making. The platform includes tools like Tourism Outlook, TourismScapes, Global Traveller Research, Canadian Travel Insights, Wealth & Wellbeing Index, and Tourism Performance Indicators, with ongoing updates and enhancements.

This report highlights UK traveller interest in Canada, projecting 3.7M potential visitors in the next 2 years, with 1 in 10 actively planning trips. Summer and Fall are preferred travel times. Key attractions include local cuisine, natural sites, and Indigenous culture, driven by safety and authenticity. Travellers prioritize sustainability (local culture, conservation, economy support) and are concerned about extreme weather impacts on travel decisions.

The 2024 Global Traveller Research Program's China Highlights Report reveals Canada is a leading destination for Chinese travelers, with 18.8M immediate potential. They favor summer/fall trips, seeking nature, beaches, and local cuisine. High interest exists in Indigenous culture, driven by safety and cultural significance. While Canada's unaided consideration is low, 2 in 10 are actively planning trips. Extreme weather concerns impact 77% of travel plans. Recent trips were mainly holidays, booked via travel agents, using mobile payments.

The 2024 Global Traveller Research Program highlights Canada's strong appeal to Mexican travelers, with 7.5M potential visitors in the next two years, ranking second in unaided consideration after the US. Travelers seek safety, relaxation, and family-friendly experiences, with high interest in nature (beaches, walks) and Indigenous culture (69%). Summer is preferred, but Quebec is popular in winter. Sustainability and extreme weather concerns significantly impact travel decisions.