Welcome to the page dedicated to exploring the Enablement Index and its components. The Summary section presents various Category Indexes based on the year and geography of your interest, offering insights into the composition of the Enablement Index for both Canada as a whole and its provinces and territories.

Explore the impact and evolution of Canada's tourism industry with financial insights from Tourism Investment, Business Vitality, and Diversity, and profitability with Tourism Yield.

Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.

… new layer of collective intelligence for Canada’s visitor economy It’s not a single product but a network of … faster, data-driven decision making for Canada’s hosting economy. … new layer of collective intelligence for Canada’s visitor economy. It’s not a single product, but a network of …

Use TourismScapes, an interactive mapping tool, to search and profile a community’s tourism sector. These insights can support strategic planning, highlight the value of tourism in local economies, and enable investors to quickly compare markets.

French travelers seek authentic, meaningful, and culturally rich experiences, valuing nature, local economies, and unwinding in new settings. They often prefer quiet, off-the-beaten-path destinations. Key segments include Outdoor Explorers, Culture Seekers, and Purpose Driven Families, showing interest in Canada for its guided tours, winter sports, and cultural attractions.

… sector plays a vital role in building the strongest economy in the G7driving growth creating jobs and uniting … sector plays a vital role in building the strongest economy in the G7—driving growth, creating jobs and uniting …

TourismScapes is an interactive dashboard offering self-service market intelligence at a community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its components, navigation, and provides use cases for investors and data stewards. It details how the "Tourism Prevalence Index" is calculated using total accommodations, tourism intensity, and specialization to assess tourism's value to the local economy.

Canadian travel and tourism generated $124.4B in revenue in 2023, with a total economic impact of $252.2B, supporting 1.1M jobs and $50.9B in taxes. Destination Canada's marketing efforts yielded $1.6B in incremental visitor spending, leading to a $3.2B total economic impact. For every $1 invested, Destination Canada generated $23.85 in total economic impact, highlighting tourism's vital role and strong ROI for the Canadian economy.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.