Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

Competitive insights provide an in-depth understanding of the global travel landscape and empower tourism leaders to plan, market, and develop tourism programming more effectively both domestically and around the globe.

The Canadian Tourism Data Collective Release Notes (May 2026) introduce updates to its centralized platform for tourism insights. New features include the Tourism Outlook 2026-2035, an updated ICAF page, the 2025 Market Signals Report, and 2025 GTRP Highlight Reports. Enhancements to the Traveller Twin tool include improved prompts, media profile data integration, and a new landing page, all designed to aid tourism planning and decision-making.

This Destination Canada guide introduces its Traveller Segmentation Program, designed to help the tourism industry understand and target diverse traveller segments. It provides resources like detailed traveller profiles, quizzes (for travellers and destinations), and training materials. The program leverages psychographics, economic value, and responsible travel insights to inform marketing, product development, and strategic decisions, aiming to enhance ROI and align with Canada's tourism goals. Future features for paid partners include advanced targeting tools.

Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel. 

… Lodging Aligned Spending Reportpng Lodging Aligned Spend Reporting Explore how visitors are spending their travel … prep Website Thumbnail 2024GDPSTATSInfographENpng Featured Report Tourism is an important sector of the Canadian economy … Aligned Spending Report.png , Lodging Aligned Spend Reporting , Explore how visitors are spending their travel …

The Canadian Tourism Data Collective is a national platform offering accessible, secure tourism insights for informed decision-making across Canada's tourism economy. Its March 2025 release notes detail features, known issues, and future enhancements. A new International Convention Attraction Fund (ICAF) visualization has been added, showcasing program success. Upcoming updates include a new Release Notes page, Resources landing page, Contact Us form, and improved navigation.

… Knowledge Centre Webinar Release Notes Latest Reports FAQ knowledge-centre container pt pb grey-light … Stay up to date with the latest Data Collective updates feature rollouts and product evolutions  … easy access to helpful how-to content, guides, webinars, reports, and tools for your data journey.  …

This Generative Engine Optimization Playbook guides organizations in preparing their websites for AI search. It outlines a three-phase plan: 1) Building a strong website foundation with SEO basics and structured data; 2) Enhancing online reputation through partnerships, backlinks, and consistent business info; and 3) Creating high-value, expert content optimized for AI Overviews and tracking new metrics like LLM mentions to ensure visibility and authority in generative search results.