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- Downloadable Document
DC_UK_Travellers_SegmentationSurveyBanners_0.xlsx
… attained? 18 EMP01./S6QU25H. What is your current employment status? 19 S6QU25H1. (HIDDEN) Retirement 20 … 18 RESPONDENT BASE EMP01./S6QU25H. What is your current employment status? Segments Canada Travel Likelihood to … - Downloadable Document
DC_MX_Travellers_SegmentationSurveyBanners_0.xlsx
… you achieved? 18 EMP01./S6QU25H. What is your current employment status? 19 S6QU25H1. (HIDDEN) Retirement 20 … 18 RESPONDENT BASE EMP01./S6QU25H. What is your current employment status? Segments Canada Travel Likelihood to … - Downloadable Document
DC_DE_Travellers_SegmentationSurveyBanners_0.xlsx
… you have achieved? 18 EMP01./S6QU25H. What is your current employment status? 19 S6QU25H1. (HIDDEN) Retirement 20 … 18 RESPONDENT BASE EMP01./S6QU25H. What is your current employment status? Segments Canada Travel Likelihood to … - Downloadable Document
DC_FR_Travellers_SegmentationSurveyBanners_0.xlsx
… attained. 20 EMP01./S6QU25H. What is your current employment status? 21 S6QU25H1. (HIDDEN) Retirement 22 … 20 RESPONDENT BASE EMP01./S6QU25H. What is your current employment status? Segments Canada Travel Likelihood to … - Downloadable Document
DC_AU_Travellers_SegmentationSurveyBanners_0.xlsx
… attained? 18 EMP01./S6QU25H. What is your current employment status? 19 S6QU25H1. (HIDDEN) Retirement 20 … 18 RESPONDENT BASE EMP01./S6QU25H. What is your current employment status? Segments Canada Travel Likelihood to … - Downloadable Document
DC_2023_Tourism_Enables_Prosperity_Across_Canada_Infographic-1.pdf
In 2023, Canadian tourism generated $124.4 billion in revenue (up 18.5% from 2019), with $95.5 billion from domestic sources. It contributed $48.6 billion to Canada's GDP (1.8%) and supported 692,100 jobs across 241,973 businesses. Government revenue from tourism reached $29.6 billion. Despite strong growth, the sector faced a 5.9% job vacancy rate, highlighting its significant economic impact and ongoing labor needs. - Downloadable Document
The Value of Travel and Tourism in Canada_2023 Final Report.pdf
Canadian travel and tourism generated $124.4B in revenue in 2023, exceeding pre-pandemic levels. This activity created a total economic impact of $252.2B, supported 1.1M jobs, and contributed $50.9B in tax revenues. Destination Canada's marketing efforts generated $1.6B in incremental visitor spending, yielding $23.85 in total economic impact for every $1.00 invested. International tourism is a vital service export for Canada. - Downloadable Document
The Value of Travel and Tourism in Canada_2023 Final Report.pdf
Canadian travel and tourism generated $124.4B in revenue in 2023, with a total economic impact of $252.2B, supporting 1.1M jobs and $50.9B in taxes. Destination Canada's marketing efforts yielded $1.6B in incremental visitor spending, leading to a $3.2B total economic impact. For every $1 invested, Destination Canada generated $23.85 in total economic impact, highlighting tourism's vital role and strong ROI for the Canadian economy. - Downloadable Document
DC_US_Travellers_SegmentationSurveyBanners_0.xlsx
… have completed? 20 EMP01./S6QU25H. What is your current employment status? 21 S6QU25H1. (HIDDEN) Retirement 22 … 20 RESPONDENT BASE EMP01./S6QU25H. What is your current employment status? Segments Canada Travel Likelihood to … - Downloadable Document
Traveller Segmentation How-to-Guide
This Destination Canada guide introduces its Traveller Segmentation Program, designed to help the tourism industry understand and target diverse traveller segments. It provides resources like detailed traveller profiles, quizzes (for travellers and destinations), and training materials. The program leverages psychographics, economic value, and responsible travel insights to inform marketing, product development, and strategic decisions, aiming to enhance ROI and align with Canada's tourism goals. Future features for paid partners include advanced targeting tools.