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Welcome to the page dedicated to exploring the Enablement Index and its components. The Summary section presents various Category Indexes based on the year and geography of your interest, offering insights into the composition of the Enablement Index for both Canada as a whole and its provinces and territories.

The Canadian Tourism Data Collective is a new way for industries, communities, and governments to gain reliable, actionable intelligence about Canada’s tourism economy.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

French travelers seek authentic, meaningful, and culturally rich experiences, valuing nature, local economies, and unwinding in new settings. They often prefer quiet, off-the-beaten-path destinations. Key segments include Outdoor Explorers, Culture Seekers, and Purpose Driven Families, showing interest in Canada for its guided tours, winter sports, and cultural attractions.

This document profiles Australian travelers, highlighting their preference for authentic, adventurous, and culturally immersive experiences in remote or unexplored destinations. Driven by novelty and a desire for fun, they seek friendly, sociable places for longer holidays. The profiles detail various segments' motivations, travel habits, and interest in destinations like Canada, emphasizing their pursuit of deep cultural immersion and hidden gems.

This document profiles various Chinese traveler segments for Destination Canada, recognizing China as a global tourism powerhouse. Chinese travelers seek diverse experiences, including tradition, expertise, cultural immersion, and luxury, often blending business and leisure. Each segment's distinct motivations, travel habits, and preferences for Canadian destinations are detailed.

Mexican travelers are a fast-growing market, prioritizing family-focused exploration, cultural immersion, and learning experiences. They seek fun, relaxation, and memorable moments in safe, well-known, and trendy destinations. Travel often aligns with school holidays, with key segments including Outdoor Explorers, Culture Seekers, Purpose Driven Families, and Fun & Sun Families.

This document profiles the Japanese travel market, revealing that travelers seek destinations offering a blend of escape, excitement, and cultural immersion for relaxation and a break from busy routines. It details various traveler segments, including Outdoor Explorers and Culture Seekers, outlining their preferences, motivations, and travel behaviors. The document also provides a guide on how to interpret its market data and segment profiles.

Germany, Europe's largest travel market, shows travelers prioritize international exploration, cultural discovery, and nature-based activities. They seek authentic, independent, and secure experiences, valuing welcoming atmospheres over crowded destinations. German travelers prefer longer trips that offer learning and connection with new environments, emphasizing authenticity over popularity. The document profiles various traveler segments.