Skip to main content
Peggy's Cove in Nova Scotia
Understanding Canadian Traveller Perceptions & Behaviours

The Canadian Travel Insights Dashboard

TIAC logo

The Tourism Industry Association of Canada (TIAC) Canadian Travel Insights Dashboard, built in collaboration with Destination Canada and powered by Skift, is a new initiative providing regular and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators. 

A couple onboard a ferry entering Niagara Falls in Ontario, Canada

A deep dive into domestic travel

The data points available on this dashboard provide an overview of Canadian:

  • Traveller behaviour
  • Traveller planning
  • Traveller motivators
  • Traveller barriers
  • Travel seasonality

Timely research and insights

The data is drawn from quantitative market research conducted annually since 2020, using representative samples of Canadian travel consumers. The market research uses a stratified random sampling approach of identified Canadian travel consumers.

Looking forward, the intention is to update the data on a bi-annual basis to continue providing an ongoing read of Canadian traveller perceptions and behaviours. The research is designed and managed by TIAC's partner, Skift, adhering to ESOMAR market research standards.

For further details and or more information, please contact: Oliver Martin, Senior Director - Innovation at Skift ( or Jennifer Taylor, Vice President, Business Development & Member Relations at TIAC  (

Lake nestled within mountains on a clear, sunny day with clouds

Sign Up for Destination Canada News

Stay in the know – get the latest Destination Canada news and updates delivered straight to your inbox.