This user guide introduces TourismScapes, an interactive dashboard providing self-service market intelligence for Canadian tourism destinations at a community level. It supports destination development and investment, detailing dashboard features, use cases for investors and destination stewards, and explaining the Tourism Prevalence Index methodology.

This document profiles the US travel market, a significant global force influencing economic trends. US travelers seek pleasure, cultural immersion, and escape. It segments the market into types like outdoor explorers, culture enthusiasts, and families, detailing their motivations, habits, and preferences. The guide aims to help understand these diverse profiles for Destination Canada.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

LASR (Lodging Aligned Spend Reporting) combines lodging data, StatCan's Tourism Satellite Accounts, and transaction data to create timely and consistent data on tourism spending in Canada. Explore spending trends across various levels, from city to national, based on industry's best estimates, and gain detailed insights into market origins and spending categories.

Use TourismScapes, an interactive mapping tool, to search and profile a community’s tourism sector. These insights can support strategic planning, highlight the value of tourism in local economies, and enable investors to quickly compare markets.

Search and explore tourism destinations across Canada.