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Program Status

2024 Results
17:1 ROI
72% WIN RATE
Program to Date as of February 2025

Source: Destination Canada

Events Won: 38
Events Lost: 20
Events Pending: 61
119 ELIGIBLE EVENT APPLICATIONS
14 DESTINATION MARKETING ORGANIZATIONS
8 PROVINCES
38 EVENTS WON

Program-to-date Anticipated Impact of 38 Events Won

$
306.5
M

Total Direct
Economic Impact

+
124094

Total Overnight
Delegates

$
21.4
M

Total Direct
Federal Tax Revenue

+
2491

Total Direct Full-time
Employee Supported