Canada's Traveller Segmentation Program
Boost your Canadian tourism business or destination in just 25 minutes! Enjoy this dynamic e-course that provides a concise and engaging overview of the National Traveller Segmentation Program. Discover the program benefits and uncover valuable insights to enhance your marketing, research, product and destination development activities. It’s quick to complete and offers actionable takeaways, with downloadable resources so you can start applying the research immediately.
How-to-Guide
Unlock the potential of the Traveller Segmentation Program with this essential guide. Discover how to use the market profiles, quizzes and research insights to elevate your marketing strategies and inform product and destination development. Align with the national tourism marketing strategy to attract and engage Canada’s ideal guests.
Discover Canada's Traveller Segments
This webinar introduces Destination Canada’s Traveller Segmentation Program and seven distinct traveller profiles. You’ll see how these insights can help you identify your ideal guests, strengthen your marketing, and guide product development and business strategies.
Dive in and Discover More about Canada's Traveller Segmentation Program
This half-day workshop equips tourism professionals with essential knowledge of Destination Canada's new market segmentation program. Participants will explore the traveller segments and profiles, gaining hands-on experience with its tools and resources.
Coming in 2025, inquire with your destination management organization to see whether there is an in-person or virtual workshop for you.
