The 2025 Global Traveller Research Program reveals strong US interest in Canada, with 49M potential visitors. Geopolitical climate makes 28% more likely to visit. Summer is prime travel season, with Ontario as a top destination. US travelers seek natural attractions, historical sites, and local cuisine. Canada leads international Indigenous tourism mentions, driven by safety and authenticity. AI use for travel planning is rising, but travel agents remain key for bookings. Most trips are short vacations (1-4 nights) to mid-priced hotels.