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… 1268 … FRANCE | 2025 MARKET HIGHLIGHTS Spending and visitation levels (% relative to 2019)1 France was Canada’s … markets for both visitation and spending. Overnight visits will match 2019 levels in 2025, while spending is …

… Additional definitions and details can be accessed by visiting the Glossary which can be clicked to wherever you … 114 87 82 111 o Like many travellers, the majority of our visits occur in the summer, but we are also skiers, so we … East Coast and sometimes even the Yukon. o Possible future visits could include Vancouver, Toronto, Banff, with some …

… seasons. Spending is expected to recover by 2027, even as visits are not projected to reach 2019 levels by 2030 due to … is expected to be solid in 2025. • Spending by Japanese visitors is forecasted to grow 32.2% in 2025. • Visitor …

… 1272 … UK | 2025 MARKET HIGHLIGHTS Spending and visitation levels (% relative to 2019)1 A key strategic … against the Canadian dollar, improving value for UK visitors. Economic growth in the UK is expected to remain … is expected to reach 121% of 2019 levels in 2025, with visits growing 7.5% in 2025 and 8.2% in 2026. • By 2026, …

… 1300 … AUSTRALIA | 2025 MARKET HIGHLIGHTS Spending and visitation levels (% relative to 2019)1 A key market for … trajectory. Current trends suggest a full return to 2019 visitor volumes by 2029. • The Australian dollar, after … 2025. • Spending will reach 136% of 2019 levels by 2026. • Visits will grow 9.6% from 2025 to 2026 but remain below …

… showing strong growth potential despite slower gains in visitation. South Korea has been the fastest-recovering of … 87% of 2019 levels in 2025 and surpass them in 2026. • Visits will grow 14.9% in 2025 and another 19.4% in 2026. • … 2026, Canada is expected to welcome 205,000 South Korean visitors, who will spend $478 million. Spending and …

… Canada’s largest international market, leading both in visitor volume and total economic contribution. Spending by … spending is projected to reach 139% of 2019 levels. • Visits from the US are forecasted to rise 8.0% in 2025 and … 2026. • By 2026, Canada is expected to welcome 16 million visitors from the US, generating $16.7 billion in spending. …

… in the spring of 2024. This mid-term update includes final visits data for all markets and final topline spending by …

… Additional definitions and details can be accessed by visiting the Glossary which can be clicked to wherever you … hurdles 67% 131 I learn the basics of a language before visiting a country / region 67% 124 I prioritize discovering …

… Additional definitions and details can be accessed by visiting the Glossary which can be clicked to wherever you … of self-care. 4 Like to get off the beaten path, open to visiting places with less infrastructure and more challenging … C A N A D A o Most of us have never visited Canada. o Our visits have focussed on Ontario, Quebec and the Atlantic …