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Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel. 

… 61.1% 16.5% 0.3% 5.4% 4.9% 4.0% 3.3% 3.2% 3.9% Overnight visits 116,578,853 115,811,406 57,764,885 72,523,244 … 117,760,558 119,281,590 121,390,271 124,004,248 Overnight visits, annual growth -0.7% -50.1% 25.5% 42.9% 9.5% 1.9% 0.3% …

… 68.1% 17.4% 4.1% 4.7% 3.6% 2.9% 2.4% 2.2% 2.0% Overnight visits 116,578,853 115,811,406 57,764,885 72,523,244 … 124,995,163 126,572,086 128,785,583 131,552,251 Overnight visits, annual growth -0.7% -50.1% 25.5% 42.9% 11.3% 2.5% …

… 74.3% 19.7% 4.2% 2.1% 3.4% 2.6% 2.1% 2.2% 2.4% Overnight visits 116,578,853 115,811,406 57,764,885 72,523,244 … 123,334,035 124,328,629 125,212,328 126,645,616 Overnight visits, annual growth -0.7% -50.1% 25.5% 42.9% 11.3% 1.8% …

… alone will stand well above 2019 levels. However, overall visits are not projected to recover to pre-COVID levels until … 2021 2022 2023 2024 2025 Total Spending1 and Overnight Visits Percent relative to 2019 VisitsSpend 1 Includes … demand for travel is leading the recovery in spend and visits Domestic spend is on track to reach 107% of 2019 …

… 1302 … Spending and visitation levels (% relative to 2019)1 Mexico has emerged as … recovery was the fastest of any international market. Visits hit 113% of 2019 levels in 2023, while spending …

… a tourism sector that benefits everyone—residents, visitors, and the environment. Tourism needs a new yardstick … of the area’s cultural context, turning typical visits into transformative experiences. Increasing … visitors’ perceptions, sparking interest, and encouraging visits from target travellers. The value of actual travel …

… $1.00 of its budget, in terms of total economic impact. Visitor spending produces significant benefits to Canadian … with $95.5 billion in spending, while international visitors added $28.9 billion to the economy. Tourism … directly generated approximately 879,000 international visits to Canada in 2023. These visitors generated $1.6 …

… $1.00 of its budget, in terms of total economic impact. Visitor spending produces significant benefits to Canadian … with $95.5 billion in spending, while international visitors added $28.9 billion to the economy. Tourism … directly generated approximately 879,000 international visits to Canada in 2023. These visitors generated $1.6 …