This report highlights strong French traveler interest in Canada, with 6.8M potential visitors in the next 2 years. Quebec and Ontario are top destinations, popular in summer, fall, and spring. Safety, authenticity, and natural settings drive interest, especially in Indigenous tourism (Canada ranks 2nd). Travelers seek diverse activities like beaches, nature, and cultural experiences. Geopolitical climate makes 38% more likely to visit. AI is gaining traction for planning, alongside travel agents and online booking.

The 2025 Japan Highlights Report indicates low consideration for Canada among Japanese travelers, with 1.5M potential visitors in 2 years. Geopolitical climate makes 20% more likely to visit. Top interests are historical sites, local food, and nature, favoring summer/fall and Ontario/BC. While not a top Indigenous destination, 1/3 are interested with safety/accessibility. AI use for planning is rising, but travel agents still lead bookings. Holidays are the main purpose, often short and via group tours.

This report highlights strong and increasing interest in Canada among German travelers, with 6.3M immediate potential visitors. Key attractions include natural settings, oceanside beaches, and Indigenous experiences (emphasizing safety/comfort). Summer/fall are preferred, with Ontario/BC as top destinations. AI usage for trip planning is rising, especially among younger travelers. Travel agents are used for destination research, while online engines gain traction for bookings. Geopolitical climate makes 30% more likely to visit Canada.

The 2025 Global Traveller Research Program reveals strong US interest in Canada, with 49M potential visitors. Geopolitical climate makes 28% more likely to visit. Summer is prime travel season, with Ontario as a top destination. US travelers seek natural attractions, historical sites, and local cuisine. Canada leads international Indigenous tourism mentions, driven by safety and authenticity. AI use for travel planning is rising, but travel agents remain key for bookings. Most trips are short vacations (1-4 nights) to mid-priced hotels.

Australia is a critical market for Canada. Spending recovered to 2019 levels in 2023 ($820M), but full visitor volume recovery is projected by 2029. Economic factors and potential 2025 disruption are noted. Two priority segments, "Refined Globetrotters" and "Outdoor Explorers," are crucial, seeking luxury/unique experiences and adventure/nature, respectively, driving significant spend and visitation.

Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels.

South Korea is vital for Canada's tourism recovery. Spending is projected to reach 2019 levels by 2026 ($478M from 205K visitors), with visitation recovering by 2030. Key segments include "Refined Globetrotters" (seeking luxury, high spend) and "Outdoor Explorers" (adventure-focused). Popular regions are BC, ON, QC. Travel agents are frequently used for booking and research.

France is Canada's 3rd largest source of arrivals, with overnight visits projected to match 2019 levels in 2025 and spending exceeding by 20%. By 2026, Canada expects 697,800 French visitors generating $1.3 billion. Key segments are "Refined Globetrotters" and "Outdoor Explorers," seeking cultural, culinary, and nature experiences. Quebec is the most popular Canadian region for French visitors.

Despite economic challenges, Canada anticipates strong growth from Japan in 2025, with spending projected to rise 32.2% and visitor numbers by 19.6%. However, visits are not expected to reach pre-pandemic levels by 2030. Key segments for Canada are "Refined Globetrotters" and "Outdoor Explorers," who are interested in cultural experiences, nature, and guided tours. The industry aims to reinforce Canada's welcoming image.

Germany is a top market for Canadian tourism, with spending projected to recover to 2019 levels by 2025 and visitation by 2028. By 2026, Canada anticipates 362,700 German visitors spending $892M. Key segments include "Refined Globetrotters" (seeking luxury, culture) and "Outdoor Explorers" (seeking nature, adventure). The strong Euro enhances Canada's value. The industry aims to reinforce Canada's welcoming image amid potential disruptions.