France is Canada's 3rd largest source of arrivals, with overnight visits projected to match 2019 levels in 2025 and spending exceeding by 20%. By 2026, Canada expects 697,800 French visitors generating $1.3 billion. Key segments are "Refined Globetrotters" and "Outdoor Explorers," seeking cultural, culinary, and nature experiences. Quebec is the most popular Canadian region for French visitors.

Despite economic challenges, Canada anticipates strong growth from Japan in 2025, with spending projected to rise 32.2% and visitor numbers by 19.6%. However, visits are not expected to reach pre-pandemic levels by 2030. Key segments for Canada are "Refined Globetrotters" and "Outdoor Explorers," who are interested in cultural experiences, nature, and guided tours. The industry aims to reinforce Canada's welcoming image.

Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery.

This Destination Canada report reveals 47.8M US travelers have immediate potential to visit Canada in the next 2 years. Key attractions include safety, natural beauty, local cuisine, and authentic Indigenous cultural experiences. While summer is popular, spring and fall also draw visitors. Travelers prioritize supporting local communities and are increasingly concerned about extreme weather's impact on their plans.

Canada's Q4 2024 tourism revenue hit $27.3B, 124% of pre-pandemic levels, with both domestic and international spend surpassing 2019. International visitation recovered to 90% of 2019 levels (19.9M visitors), though the pace slowed in H2. Canada is a top recommended destination globally. Tourism employment and active businesses are near or above pre-pandemic levels, with hotel occupancy at 61%.

Germany is a top market for Canadian tourism, with spending projected to recover to 2019 levels by 2025 and visitation by 2028. By 2026, Canada anticipates 362,700 German visitors spending $892M. Key segments include "Refined Globetrotters" (seeking luxury, culture) and "Outdoor Explorers" (seeking nature, adventure). The strong Euro enhances Canada's value. The industry aims to reinforce Canada's welcoming image amid potential disruptions.

Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels.

The 2023 report reveals Canada as the 4th most considered destination for Australian long-haul travelers, with 3.4 million potential visitors in two years. Summer is the preferred season, with top activities including local cuisine, nature, and hiking. Over half prioritize sustainable travel, and two-thirds are concerned about extreme weather. Many travelers use agents for bookings and visit with partners or friends.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

The 2025 China Highlights Report reveals strong interest in Canada, with 18.8M potential visitors in 2 years. 54% are more likely to visit due to geopolitical climate. Chinese travelers seek natural attractions, local cuisine, and Indigenous cultural experiences (70% interested). AI usage for trip planning is rising (63%), while travel agents remain key for booking. Ontario and BC are top destinations, and luxury hotels are popular for stays.