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    … pt pbhalf Explore our Products Dive into your tourism toolkit h2 h2 GTRPpng Global Tourism Research Program … travel trends behaviours and sentiment Tourism Outlookpng Tourism Outlook Forecast tourism volume and spending through … Welcome to the Canadian Tourism Data Collective. An accessible, centralized, national …
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    Quarterly Tourism Snapshot Q4 2023

    Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery.
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    Tourism Outlook
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    Quarterly Tourism Snapshot Q3 2023

    Canada's Q3 2023 tourism saw international spending surpass 2019 levels (105%) for the first time, contributing to overall spending reaching 103% of pre-pandemic figures. Canada remains a top destination for US travelers. While air connectivity and hotel occupancy are recovering, the tourism labor force (2.5% below 2019) and active businesses (2.3% fewer) still lag. Domestic sentiment is positive, but international arrivals are at 81% of 2019 levels.
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    Tourism Outlook
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    Quarterly Tourism Snapshot Q1 2024

    Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.
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    Tourism Outlook
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    Overnight Arrivals at a Glance - February 2024

    Canada recorded 979K overnight arrivals in February 2024, a 19% increase from 2023. The US contributed 659K (+15%), primarily via land. Significant growth was seen from China (+157%), Japan (+44%), South Korea (+35%), and Mexico (+32%). Air travel was the main mode for non-US visitors, while land travel dominated for US arrivals.
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    Tourism Outlook
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    Overnight Arrivals at a Glance - January 2024

    Canada recorded 771K overnight arrivals in January 2024, up 9% from 2023. The US was the main source (506K, +6%). Mexico saw a 25% increase, and China a substantial 73% rise. Air travel grew significantly for both US (+13%) and other international visitors (+16%), while US land arrivals increased by 1%.
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    Tourism Outlook
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    DC_Summer 2024_Outlook Downloadable Data File_FINAL_EN.xlsx

    … DC Summer 2024 Outlook Downloadable Data File … Destination Canada Fall Outlook 2023 - Current Path (mid-term update) Legend: Total Tourism Domestic International 2018 2019 2020 2021 2022 2023 … Destination Canada Fall Outlook 2023 - Transformation (mid-term update) Legend: Total …
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    DC_Summer 2024_Outlook Downloadable Data File_FINAL_EN.xlsx

    … DC Summer 2024 Outlook Downloadable Data File … Destination Canada Fall Outlook 2023 - Current Path (mid-term update) Legend: Total Tourism Domestic International 2018 2019 2020 2021 2022 2023 … Destination Canada Fall Outlook 2023 - Transformation (mid-term update) Legend: Total …
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    Segmentation Profile UK

    The UK travel market has a global outlook, with travelers seeking diverse international experiences from luxury to budget-conscious. They prioritize adventure, relaxation, and bonding in friendly, inclusive, and authentic destinations. The market comprises distinct segments like Outdoor Explorers, Culture Seekers, and Purpose-Driven Families, each with unique motivations and travel habits. Many express interest in Canada as a destination.

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