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  • Downloadable Document

    DC_CN_Travellers_SegmentationSurveyBanners_0.xlsx

    … tiers of frequency travel 25 S2QU3H. (HIDDEN) Estimated spending on flights 26 S2Q54H. (HIDDEN) Estimated spending on travel 27 S6QU41H. (HIDDEN) Available spending 28 … food, housing, and bills), what do you typically like to spend your money on? Select your top 3 in order, where “1” …
  • Downloadable Document

    DC_AU_Travellers_SegmentationSurveyBanners_0.xlsx

    … tiers of frequency travel 28 S2QU3H. (HIDDEN) Estimated spending on flights 29 S2Q54H. (HIDDEN) Estimated spending on travel 30 S6QU41H. (HIDDEN) Available spending 31 S2QU13H. (HIDDEN) Sustainable values 32 S6QU42H. … Table 28 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …
  • Downloadable Document

    Canadian Tourism Data Collective Release Notes - May 2025.pdf

    The May 2025 Canadian Tourism Data Collective Release Notes detail updates to its centralized platform for tourism insights. Enhancements include a redesigned website, new Experience Subindex, expanded TourismScapes asset layers and business size insights, finalized 2024 LASR estimates with ML-powered forecasts, a new Traveller Segmentation guide, and the 2025-2030 Tourism Outlook. It also notes known issues and future plans.
  • Downloadable Document

    Wealth & Wellbeing Index Overview

    Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.
    keywords & tags:
    Economy
  • Downloadable Document

    DC_2023_Tourism_Enables_Prosperity_Across_Canada_Infographic-1.pdf

    In 2023, Canadian tourism generated $124.4 billion in revenue (up 18.5% from 2019), with $95.5 billion from domestic sources. It contributed $48.6 billion to Canada's GDP (1.8%) and supported 692,100 jobs across 241,973 businesses. Government revenue from tourism reached $29.6 billion. Despite strong growth, the sector faced a 5.9% job vacancy rate, highlighting its significant economic impact and ongoing labor needs.
  • Downloadable Document

    The Contribution of Tourism in 2024_0_0.pdf

    In 2024, Canadian tourism generated $129.7B in revenue, surpassing pre-pandemic levels, with a 3.5% increase from 2023. Tourism contributed $50.8B to Canada's GDP (1.8% of total), growing 3.6% and outpacing national GDP growth. The sector supported 702,700 jobs (1 in 10 workers) and comprised 265,841 businesses. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.
  • Downloadable Document

    The Contribution of Tourism in 2024_0.pdf

    In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.
  • Downloadable Document

    DC _CTDC_TourismScapesUserGuide_V02_29042025_FINAL.pdf

    TourismScapes is an interactive dashboard offering self-service market intelligence at a community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its components, navigation, and provides use cases for investors and data stewards. It details how the "Tourism Prevalence Index" is calculated using total accommodations, tourism intensity, and specialization to assess tourism's value to the local economy.
  • Downloadable Document

    TourismScapes User Guide

    This user guide introduces TourismScapes, an interactive dashboard providing self-service market intelligence for Canadian tourism destinations at a community level. It supports destination development and investment, detailing dashboard features, use cases for investors and destination stewards, and explaining the Tourism Prevalence Index methodology.
    keywords & tags:
    Economy, Employment, City Comparative
  • Downloadable Document

    DC__CTDC_TourismScapesUserGuide_EN.pdf

    TourismScapes is an interactive dashboard providing self-service market intelligence at the community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its features, including searching, exploring, and assessing destination profiles for users like investors and destination stewards. It details how the "Tourism Prevalence Index" is calculated based on accommodations, tourism intensity, and specialization.

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