… demand. Despite global economic uncertainty, tourism spending in Canada is forecasted to expand by 6.0% in 2026, … UNLOCKING KEY LEVERS$177.2 B $160 B Visitor Yield (Spending) Tourism Investment Tourism Employment All the above … grow, and attract higher-yield guests who generate strong spending with less pressure on labour and accommodations. …

The May 2025 Canadian Tourism Data Collective Release Notes detail updates to its centralized platform for tourism insights. Enhancements include a redesigned website, new Experience Subindex, expanded TourismScapes asset layers and business size insights, finalized 2024 LASR estimates with ML-powered forecasts, a new Traveller Segmentation guide, and the 2025-2030 Tourism Outlook. It also notes known issues and future plans.

Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.

In 2023, Canadian tourism generated $124.4 billion in revenue (up 18.5% from 2019), with $95.5 billion from domestic sources. It contributed $48.6 billion to Canada's GDP (1.8%) and supported 692,100 jobs across 241,973 businesses. Government revenue from tourism reached $29.6 billion. Despite strong growth, the sector faced a 5.9% job vacancy rate, highlighting its significant economic impact and ongoing labor needs.

The Canadian Tourism Data Collective Release Notes (May 2026) introduce updates to its centralized platform for tourism insights. New features include the Tourism Outlook 2026-2035, an updated ICAF page, the 2025 Market Signals Report, and 2025 GTRP Highlight Reports. Enhancements to the Traveller Twin tool include improved prompts, media profile data integration, and a new landing page, all designed to aid tourism planning and decision-making.

In 2024, Canadian tourism generated $129.7B in revenue, surpassing pre-pandemic levels, with a 3.5% increase from 2023. Tourism contributed $50.8B to Canada's GDP (1.8% of total), growing 3.6% and outpacing national GDP growth. The sector supported 702,700 jobs (1 in 10 workers) and comprised 265,841 businesses. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

TourismScapes is an interactive dashboard offering self-service market intelligence at a community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its components, navigation, and provides use cases for investors and data stewards. It details how the "Tourism Prevalence Index" is calculated using total accommodations, tourism intensity, and specialization to assess tourism's value to the local economy.