Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.

… tiers of frequency travel 31 S2QU3H. (HIDDEN) Estimated spending on flights 32 S2Q54H. (HIDDEN) Estimated spending on travel 33 S6QU41H. (HIDDEN) Available spending 34 S2QU13H. (HIDDEN) Sustainable values 35 S6QU42H. …

… tiers of frequency travel 28 S2QU3H. (HIDDEN) Estimated spending on flights 29 S2Q54H. (HIDDEN) Estimated spending on travel 30 S6QU41H. (HIDDEN) Available spending 31 …

… tiers of frequency travel 25 S2QU3H. (HIDDEN) Estimated spending on flights 26 S2Q54H. (HIDDEN) Estimated spending on … food, housing, and bills), what do you typically like to spend your money on? Select your top 3 in order, where “1” …

In 2023, Canadian tourism generated $124.4 billion in revenue (up 18.5% from 2019), with $95.5 billion from domestic sources. It contributed $48.6 billion to Canada's GDP (1.8%) and supported 692,100 jobs across 241,973 businesses. Government revenue from tourism reached $29.6 billion. Despite strong growth, the sector faced a 5.9% job vacancy rate, highlighting its significant economic impact and ongoing labor needs.

In 2024, Canadian tourism generated $129.7B in revenue, surpassing pre-pandemic levels, with a 3.5% increase from 2023. Tourism contributed $50.8B to Canada's GDP (1.8% of total), growing 3.6% and outpacing national GDP growth. The sector supported 702,700 jobs (1 in 10 workers) and comprised 265,841 businesses. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

This user guide introduces TourismScapes, an interactive dashboard providing self-service market intelligence for Canadian tourism destinations at a community level. It supports destination development and investment, detailing dashboard features, use cases for investors and destination stewards, and explaining the Tourism Prevalence Index methodology.

TourismScapes is an interactive dashboard offering self-service market intelligence at a community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its components, navigation, and provides use cases for investors and data stewards. It details how the "Tourism Prevalence Index" is calculated using total accommodations, tourism intensity, and specialization to assess tourism's value to the local economy.

TourismScapes is an interactive dashboard providing self-service market intelligence at the community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its features, including searching, exploring, and assessing destination profiles for users like investors and destination stewards. It details how the "Tourism Prevalence Index" is calculated based on accommodations, tourism intensity, and specialization.