Explore the impact and evolution of Canada's tourism industry with financial insights from Tourism Investment, Business Vitality, and Diversity, and profitability with Tourism Yield.

The Canadian Tourism Data Collective's February 2025 Release Notes announce automated subscription renewals, a new Wealth & Wellbeing report, and a parks/heritage sites filter for TourismScapes. It also details LASR updates, including AI-powered forecasting. The platform provides centralized, actionable insights for Canada's tourism economy, with future enhancements planned like a Notification Center and Experience Subindex.

Welcome to the page dedicated to exploring the Enablement Index and its components. The Summary section presents various Category Indexes based on the year and geography of your interest, offering insights into the composition of the Enablement Index for both Canada as a whole and its provinces and territories.

… Summary Economy 2svg Economy employment NEWsvg Employment Enablement NEW Redsvg Enablement Engagement NEW …

Use TourismScapes, an interactive mapping tool, to search and profile a community’s tourism sector. These insights can support strategic planning, highlight the value of tourism in local economies, and enable investors to quickly compare markets.

Search and explore tourism destinations across Canada.

In 2023, Canadian tourism generated $124.4 billion in revenue (up 18.5% from 2019), with $95.5 billion from domestic sources. It contributed $48.6 billion to Canada's GDP (1.8%) and supported 692,100 jobs across 241,973 businesses. Government revenue from tourism reached $29.6 billion. Despite strong growth, the sector faced a 5.9% job vacancy rate, highlighting its significant economic impact and ongoing labor needs.

Canadian travel and tourism generated $124.4B in revenue in 2023, exceeding pre-pandemic levels. This activity created a total economic impact of $252.2B, supported 1.1M jobs, and contributed $50.9B in tax revenues. Destination Canada's marketing efforts generated $1.6B in incremental visitor spending, yielding $23.85 in total economic impact for every $1.00 invested. International tourism is a vital service export for Canada.

Canadian travel and tourism generated $124.4B in revenue in 2023, with a total economic impact of $252.2B, supporting 1.1M jobs and $50.9B in taxes. Destination Canada's marketing efforts yielded $1.6B in incremental visitor spending, leading to a $3.2B total economic impact. For every $1 invested, Destination Canada generated $23.85 in total economic impact, highlighting tourism's vital role and strong ROI for the Canadian economy.

This Destination Canada guide introduces its Traveller Segmentation Program, designed to help the tourism industry understand and target diverse traveller segments. It provides resources like detailed traveller profiles, quizzes (for travellers and destinations), and training materials. The program leverages psychographics, economic value, and responsible travel insights to inform marketing, product development, and strategic decisions, aiming to enhance ROI and align with Canada's tourism goals. Future features for paid partners include advanced targeting tools.