Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels.

Use TourismScapes, an interactive mapping tool, to search and profile a community’s tourism sector. These insights can support strategic planning, highlight the value of tourism in local economies, and enable investors to quickly compare markets.

In 2024, Canadian tourism generated $129.7B in revenue, surpassing pre-pandemic levels, with a 3.5% increase from 2023. Tourism contributed $50.8B to Canada's GDP (1.8% of total), growing 3.6% and outpacing national GDP growth. The sector supported 702,700 jobs (1 in 10 workers) and comprised 265,841 businesses. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

The Canadian Tourism Data Collective's February 2025 Release Notes announce automated subscription renewals, a new Wealth & Wellbeing report, and a parks/heritage sites filter for TourismScapes. It also details LASR updates, including AI-powered forecasting. The platform provides centralized, actionable insights for Canada's tourism economy, with future enhancements planned like a Notification Center and Experience Subindex.

Canada's 2026-2035 Tourism Outlook forecasts robust growth, with revenue reaching $160B by 2028 and $216.3B by 2035 (67% increase). This high-growth, tariff-free export sector outperforms the broader economy (5.3% vs 3.7% annual growth), contributing 9-10% ($27-30B) to Canada's non-US export goal. Leveraging its strong global brand, Canada aims to boost domestic travel, attract high-yield US visitors, and accelerate growth from overseas markets.