These August 2026 Release Notes detail updates for the Canadian Tourism Data Collective, a national platform providing tourism insights. Key changes include enhanced website navigation, a refresh of the Canadian Travel Insights Dashboard with 2025 data on Canadian travel, and the integration of Traveller Twin with the Destination Quiz for smoother exploration of traveller segments. The platform aims to improve collaboration and decision-making in Canada's tourism sector.

The Canadian Tourism Data Collective's January 2025 Release Notes detail updates to its national tourism data platform. Highlights include the beta launch of an AI-powered Advanced Search, new Enablement and Engagement Subindices for the Wealth & Wellbeing Index, and 2023 market profile data updates for TourismScapes. It also addresses a known "Devon 30" issue in TourismScapes and a temporary adjustment to Lodging Aligned Spend Reporting refresh schedules.

The Canadian Tourism Data Collective Release Notes (May 2026) introduce updates to its centralized platform for tourism insights. New features include the Tourism Outlook 2026-2035, an updated ICAF page, the 2025 Market Signals Report, and 2025 GTRP Highlight Reports. Enhancements to the Traveller Twin tool include improved prompts, media profile data integration, and a new landing page, all designed to aid tourism planning and decision-making.

France is Canada's 3rd largest source of arrivals, with overnight visits projected to match 2019 levels in 2025 and spending exceeding by 20%. By 2026, Canada expects 697,800 French visitors generating $1.3 billion. Key segments are "Refined Globetrotters" and "Outdoor Explorers," seeking cultural, culinary, and nature experiences. Quebec is the most popular Canadian region for French visitors.

The US is Canada's largest tourism market, with spending exceeding 2019 levels in 2023 and visitor volumes expected to fully recover by 2025. Projections show spending reaching 139% of 2019 levels by 2025, and 16 million US visitors by 2026, generating $16.7 billion. Canada targets three key US segments: Refined Globetrotters, Outdoor Explorers, and Culture Seekers, aligning with its diverse product offerings.

The Canadian Tourism Data Collective Release Notes (Dec 2024) detail a national platform for tourism insights. Key updates include an upcoming AI-enabled Advanced Search (early 2025) and a new, publicly available Traveller Segmentation Program with interactive quizzes and profiles. Future enhancements involve updates to the Tourism Outlook and Wealth & Wellbeing Index, plus TourismScapes data refreshes. Users are encouraged to provide feedback.

The Canadian Tourism Data Collective's September 2024 release enhances its centralized platform with a new Knowledge Centre, improved data filtering, and French content. It updates the Tourism Outlook, introduces City Estimates CSV for Lodging Aligned Spend Reporting (LASR) with future predictive analytics, and launches the Global Traveller Research Program (GTRP). A preview of the Wealth & Wellbeing Index's Employment page is also included, alongside ongoing maintenance for Tourism Performance Indicators.

The 2024 Global Traveller Research Program highlights Canada's strong appeal to Mexican travelers, with 7.5M potential visitors in the next two years, ranking second in unaided consideration after the US. Travelers seek safety, relaxation, and family-friendly experiences, with high interest in nature (beaches, walks) and Indigenous culture (69%). Summer is preferred, but Quebec is popular in winter. Sustainability and extreme weather concerns significantly impact travel decisions.

The 2024 Global Traveller Research Program reveals 17.3M Canadians have immediate potential for out-of-province travel. Both out-of-province and in-province travellers prefer summer/fall, seeking nature, local food, and unique experiences. BC, Quebec, Montreal, and Banff & Lake Louise are top destinations. Cost is the main barrier. Interest in Indigenous experiences is driven by accessibility, authenticity, safety, and comfort. 69% are concerned about extreme weather impacting travel plans, and 55% expect it to impact their decisions.

The 2023 Global Traveller Research Program Japan Highlights Report indicates low consideration for Canada among Japanese travelers, with a 2-year potential of 1.4M. They prefer Summer/Fall travel, interested in local food, nature, historical sites, and Indigenous activities. Previous visitors often used organized tours, booked via agents, and stayed in hotels. BC and Ontario are key destinations. Sustainable travel is a priority, and extreme weather concerns are high.