The Canadian Tourism Data Collective is a national platform offering accessible, secure tourism insights for informed decision-making across Canada's tourism economy. Its March 2025 release notes detail features, known issues, and future enhancements. A new International Convention Attraction Fund (ICAF) visualization has been added, showcasing program success. Upcoming updates include a new Release Notes page, Resources landing page, Contact Us form, and improved navigation.

These Release Notes introduce the Canadian Tourism Data Collective, a national platform offering centralized, accessible tourism data and insights for informed decision-making. The document covers platform features, accessibility, and future updates. New additions include the 2024 Tourism GDP Infographic and Resident Sentiment Index. The GTRP Mexico Report is also announced for next week.

The Canadian Tourism Data Collective's January 2025 Release Notes detail updates to its national tourism data platform. Highlights include the beta launch of an AI-powered Advanced Search, new Enablement and Engagement Subindices for the Wealth & Wellbeing Index, and 2023 market profile data updates for TourismScapes. It also addresses a known "Devon 30" issue in TourismScapes and a temporary adjustment to Lodging Aligned Spend Reporting refresh schedules.

The Canadian Tourism Data Collective's February 2025 Release Notes announce automated subscription renewals, a new Wealth & Wellbeing report, and a parks/heritage sites filter for TourismScapes. It also details LASR updates, including AI-powered forecasting. The platform provides centralized, actionable insights for Canada's tourism economy, with future enhancements planned like a Notification Center and Experience Subindex.

France is Canada's 3rd largest source of arrivals, with overnight visits projected to match 2019 levels in 2025 and spending exceeding by 20%. By 2026, Canada expects 697,800 French visitors generating $1.3 billion. Key segments are "Refined Globetrotters" and "Outdoor Explorers," seeking cultural, culinary, and nature experiences. Quebec is the most popular Canadian region for French visitors.

The US is Canada's largest tourism market, with spending exceeding 2019 levels in 2023 and visitor volumes expected to fully recover by 2025. Projections show spending reaching 139% of 2019 levels by 2025, and 16 million US visitors by 2026, generating $16.7 billion. Canada targets three key US segments: Refined Globetrotters, Outdoor Explorers, and Culture Seekers, aligning with its diverse product offerings.

The Canadian Tourism Data Collective Release Notes (Dec 2024) detail a national platform for tourism insights. Key updates include an upcoming AI-enabled Advanced Search (early 2025) and a new, publicly available Traveller Segmentation Program with interactive quizzes and profiles. Future enhancements involve updates to the Tourism Outlook and Wealth & Wellbeing Index, plus TourismScapes data refreshes. Users are encouraged to provide feedback.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

In 2024, Canadian tourism generated $129.7B in revenue, surpassing pre-pandemic levels, with a 3.5% increase from 2023. Tourism contributed $50.8B to Canada's GDP (1.8% of total), growing 3.6% and outpacing national GDP growth. The sector supported 702,700 jobs (1 in 10 workers) and comprised 265,841 businesses. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

The May 2025 Canadian Tourism Data Collective Release Notes detail updates to its centralized platform for tourism insights. Enhancements include a redesigned website, new Experience Subindex, expanded TourismScapes asset layers and business size insights, finalized 2024 LASR estimates with ML-powered forecasts, a new Traveller Segmentation guide, and the 2025-2030 Tourism Outlook. It also notes known issues and future plans.