Canada's Q4 2024 tourism revenue hit $27.3B, 124% of pre-pandemic levels, with both domestic and international spend surpassing 2019. International visitation recovered to 90% of 2019 levels (19.9M visitors), though the pace slowed in H2. Canada is a top recommended destination globally. Tourism employment and active businesses are near or above pre-pandemic levels, with hotel occupancy at 61%.

Canada recorded 2.7M overnight arrivals in August 2024, up 11% from 2023, with cumulative arrivals at 13.9M (+11%). The US led with 2.0M (+14%). China (+55%) and Japan (+35%) saw strong growth, while Mexico declined (-38%). Land travel was key for US visitors, while air travel dominated from other regions.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels.

Canada's Q2 2024 tourism revenues hit 114% of pre-pandemic levels, driven by domestic spend (123%). International visitation recovered to 92% of 2019 levels, though new Mexico visa rules slowed growth. Canada remains a favored destination for travelers from the US, UK, France, Germany, and Mexico. International flight capacity surpassed 2019 levels, and tourism employment and active businesses are nearing pre-pandemic figures.

In 2024, Canadian tourism generated $129.7B in revenue, surpassing pre-pandemic levels, with a 3.5% increase from 2023. Tourism contributed $50.8B to Canada's GDP (1.8% of total), growing 3.6% and outpacing national GDP growth. The sector supported 702,700 jobs (1 in 10 workers) and comprised 265,841 businesses. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

… +7.9%) that is opening the door to more, and higher-yield, arrivals. The longer-term catalyst for tourism growth is … matters as much as how many. The outlook points to air arrivals growing far faster than drive travel. Between now and 2030, spending from US air arrivals is forecasted to grow by an average of 6.7% …

The Canadian Tourism Data Collective's July 2024 release notes detail a national platform for tourism insights. It introduces new products like the Wealth & Wellbeing Index (preview) and Tourism Performance Indicators, alongside updates to Tourism Outlook and TourismScapes, and the Global Traveller Research Program. The platform aims to provide accessible data for informed decision-making and collaboration, with a focus on user experience and accessibility.

The Canadian Tourism Data Collective (CTDC) is a new national platform offering centralized, accessible data and actionable insights for Canada's tourism industry. It facilitates seamless data access and sharing, bridging intelligence gaps for enhanced collaboration and informed decision-making. The platform includes tools like Tourism Outlook, TourismScapes, Global Traveller Research, Canadian Travel Insights, Wealth & Wellbeing Index, and Tourism Performance Indicators, with ongoing updates and enhancements.