Canada welcomed 19.9 million overnight visitors in 2024, a 9% increase from 2023. This growth was driven by the US (+10%) and strong gains from Asian markets, notably China (+43%), South Korea (+13%), and Japan (+23%). Mexico's arrivals decreased 28% due to visa changes. A strong winter season helped offset softer summer numbers, contributing to overall annual growth.

Canada's tourism regained momentum in 2023, welcoming 18.3 million overnight visitors (up 43% from 2022), reaching 83% of 2019 levels. Monthly arrivals hit 96% of 2019 by year-end. Mexico, France, the US, and the UK led the strong recovery, aided by border reopenings in 2021 and eased COVID-19 regulations in October 2022.

Canada's Q3 2023 tourism saw international spending surpass 2019 levels (105%) for the first time, contributing to overall spending reaching 103% of pre-pandemic figures. Canada remains a top destination for US travelers. While air connectivity and hotel occupancy are recovering, the tourism labor force (2.5% below 2019) and active businesses (2.3% fewer) still lag. Domestic sentiment is positive, but international arrivals are at 81% of 2019 levels.

France is Canada's 3rd largest source of arrivals, with overnight visits projected to match 2019 levels in 2025 and spending exceeding by 20%. By 2026, Canada expects 697,800 French visitors generating $1.3 billion. Key segments are "Refined Globetrotters" and "Outdoor Explorers," seeking cultural, culinary, and nature experiences. Quebec is the most popular Canadian region for French visitors.

In March 2025, Canada recorded 1.0 million overnight arrivals, an 11% decrease from 2024. Year-to-date arrivals reached 2.8 million (-4%). The US was the primary source with 731k (-9%), followed by the UK (31k, -19%) and Mexico (27k, -21%). Most US visitors arrived by terrestrial routes (407k, -16%), while other international visitors predominantly arrived by air (248k, +16%).

In September 2024, Canada recorded 1.8 million overnight arrivals, a 3% decrease from 2023, though cumulative arrivals reached 15.8 million (+9%). US arrivals dropped 2% to 1.2 million. Mexico, Germany, and France also saw declines. Conversely, the UK, China (+34%), Japan, South Korea, and Australia experienced growth. Air and terrestrial travel were the primary entry modes, generally showing increases.

Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery.

Canada's Q4 2024 tourism revenue hit $27.3B, 124% of pre-pandemic levels, with both domestic and international spend surpassing 2019. International visitation recovered to 90% of 2019 levels (19.9M visitors), though the pace slowed in H2. Canada is a top recommended destination globally. Tourism employment and active businesses are near or above pre-pandemic levels, with hotel occupancy at 61%.

Canada recorded 2.7M overnight arrivals in August 2024, up 11% from 2023, with cumulative arrivals at 13.9M (+11%). The US led with 2.0M (+14%). China (+55%) and Japan (+35%) saw strong growth, while Mexico declined (-38%). Land travel was key for US visitors, while air travel dominated from other regions.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.