This report highlights UK traveller interest in Canada, projecting 3.7M potential visitors in the next 2 years, with 1 in 10 actively planning trips. Summer and Fall are preferred travel times. Key attractions include local cuisine, natural sites, and Indigenous culture, driven by safety and authenticity. Travellers prioritize sustainability (local culture, conservation, economy support) and are concerned about extreme weather impacts on travel decisions.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

The Canadian Tourism Data Collective is a national platform offering accessible, secure tourism insights for informed decision-making across Canada's tourism economy. Its March 2025 release notes detail features, known issues, and future enhancements. A new International Convention Attraction Fund (ICAF) visualization has been added, showcasing program success. Upcoming updates include a new Release Notes page, Resources landing page, Contact Us form, and improved navigation.

Explore the impact and evolution of Canada's tourism industry with financial insights from Tourism Investment, Business Vitality, and Diversity, and profitability with Tourism Yield.

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The Canadian Tourism Data Collective is a new way for industries, communities, and governments to gain reliable, actionable intelligence about Canada’s tourism economy.

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