The 2023 report reveals Canada as the 4th most considered destination for Australian long-haul travelers, with 3.4 million potential visitors in two years. Summer is the preferred season, with top activities including local cuisine, nature, and hiking. Over half prioritize sustainable travel, and two-thirds are concerned about extreme weather. Many travelers use agents for bookings and visit with partners or friends.

Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

Canada's Q2 2024 tourism revenues hit 114% of pre-pandemic levels, driven by domestic spend (123%). International visitation recovered to 92% of 2019 levels, though new Mexico visa rules slowed growth. Canada remains a favored destination for travelers from the US, UK, France, Germany, and Mexico. International flight capacity surpassed 2019 levels, and tourism employment and active businesses are nearing pre-pandemic figures.

Canada is a top destination for French travelers, with 7.1M potential visitors in 2 years, especially Quebec. Summer is preferred, with high interest in nature, beaches, and local markets. French travelers show strong interest in Indigenous culture, valuing safety, authenticity, and cultural significance. Sustainability efforts (conservation, welcoming communities, cultural impact) and extreme weather concerns significantly influence their travel decisions. Past trips to Canada were primarily holidays, driven by desire to visit and safety.