Canada's Q4 2024 tourism revenue hit $27.3B, 124% of pre-pandemic levels, with both domestic and international spend surpassing 2019. International visitation recovered to 90% of 2019 levels (19.9M visitors), though the pace slowed in H2. Canada is a top recommended destination globally. Tourism employment and active businesses are near or above pre-pandemic levels, with hotel occupancy at 61%.

Germany is a top market for Canadian tourism, with spending projected to recover to 2019 levels by 2025 and visitation by 2028. By 2026, Canada anticipates 362,700 German visitors spending $892M. Key segments include "Refined Globetrotters" (seeking luxury, culture) and "Outdoor Explorers" (seeking nature, adventure). The strong Euro enhances Canada's value. The industry aims to reinforce Canada's welcoming image amid potential disruptions.

Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels.

The 2023 report reveals Canada as the 4th most considered destination for Australian long-haul travelers, with 3.4 million potential visitors in two years. Summer is the preferred season, with top activities including local cuisine, nature, and hiking. Over half prioritize sustainable travel, and two-thirds are concerned about extreme weather. Many travelers use agents for bookings and visit with partners or friends.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

The 2025 China Highlights Report reveals strong interest in Canada, with 18.8M potential visitors in 2 years. 54% are more likely to visit due to geopolitical climate. Chinese travelers seek natural attractions, local cuisine, and Indigenous cultural experiences (70% interested). AI usage for trip planning is rising (63%), while travel agents remain key for booking. Ontario and BC are top destinations, and luxury hotels are popular for stays.

Canada's Q2 2024 tourism revenues hit 114% of pre-pandemic levels, driven by domestic spend (123%). International visitation recovered to 92% of 2019 levels, though new Mexico visa rules slowed growth. Canada remains a favored destination for travelers from the US, UK, France, Germany, and Mexico. International flight capacity surpassed 2019 levels, and tourism employment and active businesses are nearing pre-pandemic figures.

Canada is a top destination for French travelers, with 7.1M potential visitors in 2 years, especially Quebec. Summer is preferred, with high interest in nature, beaches, and local markets. French travelers show strong interest in Indigenous culture, valuing safety, authenticity, and cultural significance. Sustainability efforts (conservation, welcoming communities, cultural impact) and extreme weather concerns significantly influence their travel decisions. Past trips to Canada were primarily holidays, driven by desire to visit and safety.

The 2025 Japan Highlights Report indicates low consideration for Canada among Japanese travelers, with 1.5M potential visitors in 2 years. Geopolitical climate makes 20% more likely to visit. Top interests are historical sites, local food, and nature, favoring summer/fall and Ontario/BC. While not a top Indigenous destination, 1/3 are interested with safety/accessibility. AI use for planning is rising, but travel agents still lead bookings. Holidays are the main purpose, often short and via group tours.

This report highlights strong and increasing interest in Canada among German travelers, with 6.3M immediate potential visitors. Key attractions include natural settings, oceanside beaches, and Indigenous experiences (emphasizing safety/comfort). Summer/fall are preferred, with Ontario/BC as top destinations. AI usage for trip planning is rising, especially among younger travelers. Travel agents are used for destination research, while online engines gain traction for bookings. Geopolitical climate makes 30% more likely to visit Canada.