Canada's Q2 2024 tourism revenues hit 114% of pre-pandemic levels, driven by domestic spend (123%). International visitation recovered to 92% of 2019 levels, though new Mexico visa rules slowed growth. Canada remains a favored destination for travelers from the US, UK, France, Germany, and Mexico. International flight capacity surpassed 2019 levels, and tourism employment and active businesses are nearing pre-pandemic figures.

Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

Canada is a top destination for French travelers, with 7.1M potential visitors in 2 years, especially Quebec. Summer is preferred, with high interest in nature, beaches, and local markets. French travelers show strong interest in Indigenous culture, valuing safety, authenticity, and cultural significance. Sustainability efforts (conservation, welcoming communities, cultural impact) and extreme weather concerns significantly influence their travel decisions. Past trips to Canada were primarily holidays, driven by desire to visit and safety.

This Destination Canada report reveals 47.8M US travelers have immediate potential to visit Canada in the next 2 years. Key attractions include safety, natural beauty, local cuisine, and authentic Indigenous cultural experiences. While summer is popular, spring and fall also draw visitors. Travelers prioritize supporting local communities and are increasingly concerned about extreme weather's impact on their plans.

The 2023 report reveals Canada as the 4th most considered destination for Australian long-haul travelers, with 3.4 million potential visitors in two years. Summer is the preferred season, with top activities including local cuisine, nature, and hiking. Over half prioritize sustainable travel, and two-thirds are concerned about extreme weather. Many travelers use agents for bookings and visit with partners or friends.