Canada is a top destination for French travelers, with 7.1M potential visitors in 2 years, especially Quebec. Summer is preferred, with high interest in nature, beaches, and local markets. French travelers show strong interest in Indigenous culture, valuing safety, authenticity, and cultural significance. Sustainability efforts (conservation, welcoming communities, cultural impact) and extreme weather concerns significantly influence their travel decisions. Past trips to Canada were primarily holidays, driven by desire to visit and safety.

This report highlights strong and increasing interest in Canada among German travelers, with 6.3M immediate potential visitors. Key attractions include natural settings, oceanside beaches, and Indigenous experiences (emphasizing safety/comfort). Summer/fall are preferred, with Ontario/BC as top destinations. AI usage for trip planning is rising, especially among younger travelers. Travel agents are used for destination research, while online engines gain traction for bookings. Geopolitical climate makes 30% more likely to visit Canada.

This Destination Canada report reveals 47.8M US travelers have immediate potential to visit Canada in the next 2 years. Key attractions include safety, natural beauty, local cuisine, and authentic Indigenous cultural experiences. While summer is popular, spring and fall also draw visitors. Travelers prioritize supporting local communities and are increasingly concerned about extreme weather's impact on their plans.

The 2025 China Highlights Report reveals strong interest in Canada, with 18.8M potential visitors in 2 years. 54% are more likely to visit due to geopolitical climate. Chinese travelers seek natural attractions, local cuisine, and Indigenous cultural experiences (70% interested). AI usage for trip planning is rising (63%), while travel agents remain key for booking. Ontario and BC are top destinations, and luxury hotels are popular for stays.

The 2025 Japan Highlights Report indicates low consideration for Canada among Japanese travelers, with 1.5M potential visitors in 2 years. Geopolitical climate makes 20% more likely to visit. Top interests are historical sites, local food, and nature, favoring summer/fall and Ontario/BC. While not a top Indigenous destination, 1/3 are interested with safety/accessibility. AI use for planning is rising, but travel agents still lead bookings. Holidays are the main purpose, often short and via group tours.

Mexican travelers show strong interest in Canada, with 7.5M potential visitors in 2 years, partly due to the geopolitical climate. Summer is preferred, with Ontario and Quebec being top destinations. Key interests include oceanside beaches, fine dining, nature walks, and local cuisine. Canada ranks second for unaided Indigenous tourism outside South America, with high interest in nature-based cultural experiences. While AI use for planning is rising, travel agents remain crucial for booking flights and accommodations. Safety is a primary factor for choosing Canada.

French travelers show strong interest in Canada (6.8M potential in 2 years), valuing its safety, diverse activities, and Indigenous tourism (2nd globally). Quebec & Ontario are top destinations, popular in summer/fall/spring. AI is gaining traction for planning, but traditional booking methods persist. Geopolitical climate makes 38% more likely to visit.

The 2023 Global Traveller Research Program highlights Canada as 3rd in unaided consideration for German travelers, with 6.3 million potential visitors in the next 2 years. Preferred travel seasons are Summer, Fall, and Spring. Germans seek outdoor experiences (beaches, nature walks) and show high interest in Indigenous culture (food, nature adventures). Most travel with a spouse/partner or family. Sustainability is a priority for 42%, and 49% are concerned about extreme weather impacting travel plans.

Canada is the second most favored destination for French travelers, with 6.9 million potential visitors in the next two years. They prefer Summer/Fall trips, with Québec being a popular winter destination. French travelers are interested in outdoor activities (nature walks, beaches, parks), local markets, and engaging with Indigenous culture. Most travel with a spouse/partner. 69% are concerned about extreme weather impacts on travel plans. 44% used travel agents for past trips, mainly for booking flights and accommodations.

The 2023 Global Traveller Research Program Japan Highlights Report indicates low consideration for Canada among Japanese travelers, with a 2-year potential of 1.4M. They prefer Summer/Fall travel, interested in local food, nature, historical sites, and Indigenous activities. Previous visitors often used organized tours, booked via agents, and stayed in hotels. BC and Ontario are key destinations. Sustainable travel is a priority, and extreme weather concerns are high.