The 2023 UK Traveller Report by Destination Canada projects 4.2M immediate potential UK visitors to Canada in the next 2 years. Canada ranks second for unaided consideration. Summer is the peak season, with nature-centered holidays and local food being popular. There's high interest in Indigenous culture (food, adventures, sites). Most travel with a partner or children. BC and Ontario are top regions. Sustainable travel is a priority for 43%; 65% are concerned about extreme weather, but few change plans.

The 2023 China Highlights Report identifies Canada's immediate potential for 19.1 million Chinese travelers. They prefer Spring/Summer trips, focusing on nature walks, beaches, local dining, and Indigenous cultural activities. Travelers are highly sustainability-minded, concerned about extreme weather, and frequently use travel agents or group tours for bookings. Top destinations include Toronto, Vancouver, and Niagara Falls.

This 2023 report highlights Canada's appeal to Mexican long-haul travelers, with 7.4 million immediate potential visitors in the next two years. Key interests include nature, local cuisine, Indigenous experiences, and museums. While Quebec and Ontario see summer-skewed traffic, BC is more even. Sustainability is a high priority (74%), and 83% are concerned about extreme weather, with 27% having changed travel plans due to it. Travel agents are frequently used for bookings.

Canada is the second most favored destination for French travelers, with 6.9 million potential visitors in the next two years. They prefer Summer/Fall trips, with Québec being a popular winter destination. French travelers are interested in outdoor activities (nature walks, beaches, parks), local markets, and engaging with Indigenous culture. Most travel with a spouse/partner. 69% are concerned about extreme weather impacts on travel plans. 44% used travel agents for past trips, mainly for booking flights and accommodations.

This report on South Korean long-haul travel to Canada reveals an 8.4M potential market in the next two years, despite low unaided consideration. Travelers prefer Fall/Spring, seeking nature, local cuisine, and relaxation. Safety, authenticity, and accessibility are key drivers for interest in Indigenous experiences. Most recent trips were holidays (4-13 nights), often booked via travel agents. Sustainability and extreme weather concerns significantly impact travel decisions.

The May 2025 Canadian Tourism Data Collective Release Notes detail updates to its centralized platform for tourism insights. Enhancements include a redesigned website, new Experience Subindex, expanded TourismScapes asset layers and business size insights, finalized 2024 LASR estimates with ML-powered forecasts, a new Traveller Segmentation guide, and the 2025-2030 Tourism Outlook. It also notes known issues and future plans.

The Canadian Tourism Data Collective's July 2024 release notes detail a national platform for tourism insights. It introduces new products like the Wealth & Wellbeing Index (preview) and Tourism Performance Indicators, alongside updates to Tourism Outlook and TourismScapes, and the Global Traveller Research Program. The platform aims to provide accessible data for informed decision-making and collaboration, with a focus on user experience and accessibility.

The Canadian Tourism Data Collective's September 2024 release enhances its centralized platform with a new Knowledge Centre, improved data filtering, and French content. It updates the Tourism Outlook, introduces City Estimates CSV for Lodging Aligned Spend Reporting (LASR) with future predictive analytics, and launches the Global Traveller Research Program (GTRP). A preview of the Wealth & Wellbeing Index's Employment page is also included, alongside ongoing maintenance for Tourism Performance Indicators.

These Release Notes introduce the Canadian Tourism Data Collective, a national platform offering centralized, accessible tourism data and insights for informed decision-making. The document covers platform features, accessibility, and future updates. New additions include the 2024 Tourism GDP Infographic and Resident Sentiment Index. The GTRP Mexico Report is also announced for next week.

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