The following data provide a breakdown of the priorities most important for Canadians when planning a vacation/holiday, as well as activities in demand to do while on vacation/holiday in Canada.

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This document profiles the influential US travel market, categorizing American travelers into distinct segments like Outdoor Explorers, Culture Seekers, and Fun & Sun Families. It details their diverse motivations (leisure, cultural immersion, rejuvenation), preferences, and behaviors, including their interest in Canada, to inform targeted tourism strategies.

This document profiles the Japanese travel market, revealing that travelers seek destinations offering a blend of escape, excitement, and cultural immersion for relaxation and a break from busy routines. It details various traveler segments, including Outdoor Explorers and Culture Seekers, outlining their preferences, motivations, and travel behaviors. The document also provides a guide on how to interpret its market data and segment profiles.

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French travelers prioritize culture, authenticity, and memorable experiences. Whether exploring locally or abroad, they seek immersion in rich cultures and new places to relax. This market profile details their travel behaviors and preferences for Destination Canada.

This document analyzes the rapidly growing Mexican tourist market, emphasizing its strong interest in family exploration, pleasure, cultural discovery, and unifying learning experiences. It offers detailed profiles of diverse Mexican traveler segments, covering their psychographics, demographics, and travel behaviors to inform tourism strategies.

Competitive insights provide an in-depth understanding of the global travel landscape and empower tourism leaders to plan, market, and develop tourism programming more effectively both domestically and around the globe.

LASR (Lodging Aligned Spend Reporting) combines lodging data, StatCan's Tourism Satellite Accounts, and transaction data to create timely and consistent data on tourism spending in Canada. Explore spending trends across various levels, from city to national, based on industry's best estimates, and gain detailed insights into market origins and spending categories.

Germany, Europe's largest travel market, shows travelers prioritize international exploration, cultural discovery, and nature-based activities. They seek authentic, independent, and secure experiences, valuing welcoming atmospheres over crowded destinations. German travelers prefer longer trips that offer learning and connection with new environments, emphasizing authenticity over popularity. The document profiles various traveler segments.