Germany, Europe's largest travel market, shows travelers prioritize international exploration, cultural discovery, and nature-based activities. They seek authentic, independent, and secure experiences, valuing welcoming atmospheres over crowded destinations. German travelers prefer longer trips that offer learning and connection with new environments, emphasizing authenticity over popularity. The document profiles various traveler segments.

The UK travel market has a global outlook, with travelers seeking diverse international experiences from luxury to budget-conscious. They prioritize adventure, relaxation, and bonding in friendly, inclusive, and authentic destinations. The market comprises distinct segments like Outdoor Explorers, Culture Seekers, and Purpose-Driven Families, each with unique motivations and travel habits. Many express interest in Canada as a destination.

… tiers of frequency travel 28 S2QU3H. (HIDDEN) Estimated spending on flights 29 S2Q54H. (HIDDEN) Estimated spending on travel 30 S6QU41H. (HIDDEN) Available spending 31 S2QU13H. (HIDDEN) Sustainable values 32 S6QU42H. … Japan Table 28 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …

… tiers of frequency travel 27 S2QU3H. (HIDDEN) Estimated spending on flights 28 S2Q54H. (HIDDEN) Estimated spending on travel 29 S6QU41H. (HIDDEN) Available spending 30 S2QU13H. (HIDDEN) Sustainable values 31 S6QU42H. … Korea Table 27 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …

… tiers of frequency travel 33 S2QU3H. (HIDDEN) Estimated spending on flights 34 S2Q54H. (HIDDEN) Estimated spending on travel 35 S6QU41H. (HIDDEN) Available spending 36 S2QU13H. (HIDDEN) Sustainable values 37 S6QU42H. … Canada Table 33 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …

… tiers of frequency travel 28 S2QU3H. (HIDDEN) Estimated spending on flights 29 S2Q54H. (HIDDEN) Estimated spending on travel 30 S6QU41H. (HIDDEN) Available spending 31 S2QU13H. (HIDDEN) Sustainable values 32 S6QU42H. … Table 28 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …

… tiers of frequency travel 27 S2QU3H. (HIDDEN) Estimated spending on flights 28 S2Q54H. (HIDDEN) Estimated spending on travel 29 S6QU41H. (HIDDEN) Available spending 30 S2QU13H. (HIDDEN) Sustainable values 31 S6QU42H. … Mexico Table 27 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …

… tiers of frequency travel 28 S2QU3H. (HIDDEN) Estimated spending on flights 29 S2Q54H. (HIDDEN) Estimated spending on travel 30 S6QU41H. (HIDDEN) Available spending 31 S2QU13H. (HIDDEN) Sustainable values 32 S6QU42H. … Table 28 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …

… tiers of frequency travel 30 S2QU3H. (HIDDEN) Estimated spending on flights 31 S2Q54H. (HIDDEN) Estimated spending on travel 32 S6QU41H. (HIDDEN) Available spending 33 S2QU13H. (HIDDEN) Sustainable values 34 S6QU42H. … France Table 30 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …

… tiers of frequency travel 31 S2QU3H. (HIDDEN) Estimated spending on flights 32 S2Q54H. (HIDDEN) Estimated spending on travel 33 S6QU41H. (HIDDEN) Available spending 34 S2QU13H. (HIDDEN) Sustainable values 35 S6QU42H. … States Table 31 RESPONDENT BASE S2QU3H. (HIDDEN) Estimated spending on flights Segments Canada Travel Likelihood to …