TourismScapes is an interactive dashboard providing self-service market intelligence at the community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its features, including searching, exploring, and assessing destination profiles for users like investors and destination stewards. It details how the "Tourism Prevalence Index" is calculated based on accommodations, tourism intensity, and specialization.

The May 2025 Canadian Tourism Data Collective Release Notes detail updates to its centralized platform for tourism insights. Enhancements include a redesigned website, new Experience Subindex, expanded TourismScapes asset layers and business size insights, finalized 2024 LASR estimates with ML-powered forecasts, a new Traveller Segmentation guide, and the 2025-2030 Tourism Outlook. It also notes known issues and future plans.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

This document presents Destination Canada's China Market Profiles, analyzing diverse Chinese traveler segments from key cities. It details their motivations (tradition, expertise, immersive journeys), preferences (luxury, romance, cultural richness, connection to home), and travel habits. The profiles guide targeted marketing for segments like Outdoor Explorers and Refined Globetrotters, offering insights into psychographics and demographics.

Japanese travelers seek destinations offering a blend of relaxation, excitement, dynamic culture, and local immersion. They prefer developed infrastructure, luxury experiences (dining, shopping, wellness), and a mix of cuisine, overnight stays, and cultural attractions. The document profiles various segments of Japanese travelers, detailing their motivations and activity preferences, with Canada being a target destination, particularly for its natural beauty and urban centers.

This document profiles South Korean outbound travelers, a dynamic market seeking escape, relaxation, and renewal through energetic cultural scenes. It segments travelers by psychographics, demographics, and travel habits, highlighting their motivations for rejuvenation and discovery during vacations, with a focus on potential travel to Canada.

Mexican travelers are a fast-growing market, prioritizing family, fun, relaxation, and cultural learning experiences. They seek safe, well-known, and trendy destinations, showing strong interest in family-focused attractions, nightlife, and guided tours. This research focuses on higher socio-economic tiers (A, B, C+).

This document profiles Australian traveler market segments, detailing their motivations, preferences, and behaviors. Australian travelers seek authentic, adventurous, and culturally immersive experiences, often on extended journeys. Segments like Outdoor Explorers, Culture Seekers, and Purpose Driven Families are analyzed for their travel habits, desired destinations (including Canada), demographics, and media consumption, offering insights for targeted tourism strategies.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

This document provides detailed market profiles for US travelers, categorized into segments like Outdoor Explorers, Culture Seekers, and Fun & Sun Families, for Destination Canada. It covers their psychographics, travel motivations, habits, demographics, and preferences for Canadian destinations, aiding targeted marketing efforts.