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… 22% 122 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 27% Started a … 23% 128 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …

… o Typically not luxury seekers, though some segments will spend more for desirable experiences. Market OVERVIEW … frequency / likelihood, hotel and flight behaviours, trip spend behaviour, and likelihood to make travel decisions …

… 30% 89 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 24% Started a … 31% 80 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …

… 23% 124 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 9% Had a child INDEX SCORE 32% Started a … 22% 118 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …

… 2019 levels Supported by continued robust domestic spending (103% of 2019), total tourism spending stood at 103% of pre-pandemic levels over the third quarter of 2023. Of note, spending from international markets surpassed 2019 for the …

… in 2023 Supported by ongoing healthy domestic tourism spending (110% of 2019) and recovered international tourism spending (103%), total tourism revenue in Q4 2023 reached … levels  in 2023, reaching 108% of 2019 tourism spending.  Source: Statistics Canada, Experimental estimates …

… Visitor Spend Index The previous metric compared visitor spending in each tourism region to the national average … month. This system provides monthly forecasts of visitor spending trends into the next six months, detailed from national to local levels across five spending categories. Known Issues • Sensitivity to Input Data …

… pre-pandemic baseline While international tourism spending in Q1 2024 fell just short of pre-pandemic levels (97% of 2019), domestic tourism spending far surpassed that target (121% of 2019). Together … 2024) Tourism Spend State of the Industry Overall tourism spending continued to surpass pre-pandemic levels in Q1 2024, …

… 1268 … FRANCE | 2025 MARKET HIGHLIGHTS Spending and visitation levels (% relative to 2019)1 France … 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Spend 100 12 22 77 98 106 120 131 147 161 176 190 Visitation …

… 1303 … CHINA | 2025 MARKET HIGHLIGHTS Spending and visitation levels (% relative to 2019)1 Although … billion in spending — the second-highest international spend projection. 0%-50% 51%-75% 121%+101%-120%76%-100% 2019 …