Mexico is a crucial market for Canada, showing rapid post-pandemic recovery (113% of 2019 visits in 2023). However, a 2024 visa requirement caused a 28% decline in visits. Spending is projected to remain strong (111% of 2019 levels by 2025), but visits won't fully recover until 2028. Key target segments are "Refined Globetrotters" and "Outdoor Explorers." Canada needs to reinforce its "open and friendly" image to maintain resilience.

Canada's Q2 2024 tourism revenues hit 114% of pre-pandemic levels, driven by domestic spend (123%). International visitation recovered to 92% of 2019 levels, though new Mexico visa rules slowed growth. Canada remains a favored destination for travelers from the US, UK, France, Germany, and Mexico. International flight capacity surpassed 2019 levels, and tourism employment and active businesses are nearing pre-pandemic figures.

The Canadian Tourism Data Collective's September 2024 release enhances its centralized platform with a new Knowledge Centre, improved data filtering, and French content. It updates the Tourism Outlook, introduces City Estimates CSV for Lodging Aligned Spend Reporting (LASR) with future predictive analytics, and launches the Global Traveller Research Program (GTRP). A preview of the Wealth & Wellbeing Index's Employment page is also included, alongside ongoing maintenance for Tourism Performance Indicators.

… Outlookpng Tourism Outlook Forecast tourism volume and spending through 2030 TPIpng Tourism Performance Indicators … Lodging Aligned Spending Reportpng Lodging Aligned Spend Reporting Explore how visitors are spending their … , Tourism Outlook , Forecast tourism volume and spending through 2030. , TPI.png , Tourism Performance …

The Canadian Tourism Data Collective's November 2025 Release Notes detail updates to its national tourism data platform. Key additions include a Generative AI Search Playbook for AI readiness and the launch of Aurora AI, a new AI-powered search tool that transforms complex data into actionable insights using natural language. TourismScapes also received updates with a National Parks filter, visitor spend categories, and a 2024 data refresh.

The Canadian Tourism Data Collective's January 2025 Release Notes detail updates to its national tourism data platform. Highlights include the beta launch of an AI-powered Advanced Search, new Enablement and Engagement Subindices for the Wealth & Wellbeing Index, and 2023 market profile data updates for TourismScapes. It also addresses a known "Devon 30" issue in TourismScapes and a temporary adjustment to Lodging Aligned Spend Reporting refresh schedules.

… 2023 2024 2025 2026 2027 2028 2029 2030 Tourism (total) Spending $100,630,000,000 $104,960,000,000 $51,150,000,000 … $143,189,751,606 $146,329,615,069 $149,865,156,035 Spending, annual growth 4.3% -51.3% 16.5% 74.3% 19.7% 4.2% … 1.9% 1.8% 1.2% 0.8% 0.7% 1.1% Domestic tourism (total) Spending $73,618,000,000 $76,406,000,000 $46,809,000,000 …

… 2023 2024 2025 2026 2027 2028 2029 2030 Tourism (total) Spending $100,630,000,000 $104,960,000,000 $52,621,000,000 … $130,509,420,256 $134,727,456,417 $140,031,341,431 Spending, annual growth 4.3% -49.9% 10.8% 61.1% 16.5% 0.3% … 0.3% 0.4% 1.0% 1.3% 1.8% 2.2% Domestic tourism (total) Spending $73,618,000,000 $76,406,000,000 $47,880,000,000 …

… 2023 2024 2025 2026 2027 2028 2029 2030 Tourism (total) Spending $100,630,000,000 $104,960,000,000 $51,150,000,000 … $134,283,726,823 $137,257,582,796 $140,031,341,431 Spending, annual growth 4.3% -51.3% 11.9% 68.1% 17.4% 4.1% … 1.7% 2.4% 1.4% 1.3% 1.7% 2.1% Domestic tourism (total) Spending $73,618,000,000 $76,406,000,000 $46,809,000,000 …

… 2023 2024 2025 2026 2027 2028 2029 2030 Tourism (total) Spending $100,630,000,000 $104,960,000,000 $51,150,000,000 … $134,283,726,823 $137,257,582,796 $140,031,341,431 Spending, annual growth 4.3% -51.3% 11.9% 68.1% 17.4% 4.1% … 1.7% 2.4% 1.4% 1.3% 1.7% 2.1% Domestic tourism (total) Spending $73,618,000,000 $76,406,000,000 $46,809,000,000 …