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Keyword:Spending
  • The Value of Travel and Tourism in Canada_2023 Final Report.pdf

    … of its budget, in terms of total economic impact. Visitor spending produces significant benefits to Canadian households … Domestic travel led the recovery with $95.5 billion in spending, while international visitors added $28.9 billion to …
  • CTC-Wealth and Wellbeing Index-ENG-Feb7.pdf

    … that goes beyond traditional metrics like tourist spending and hotel occupancy. It examines how tourism affects … focused solely on volume, such as visitor numbers and spending. This awareness has driven a shift towards a … has significantly increased, alongside a notable rise in spending above 2019 levels from target audiences. Visitor …
  • February 2025

    … be updated to reflect 2024 in Q3 2025   Lodging Aligned Spend Reporting  … What’s New  … LASR Monthly Refresh Update … and MLOps best practices to deliver precise visitor spending forecasts at national to regional levels across five …
  • EN_DC Segmentation Profile_CN.pdf

    … often seek accomplishment through physical activities, and spending on some unique and luxury experiences. We embrace … solo trips. o Our budgets are healthy, as we prioritize spending on experiences. 10OUTDOOR EXPLORERS SPEND STYLE … 25% 79 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 3% Had a child INDEX SCORE 13% Started a …
  • EN_DC Segmentation Profile_JP.pdf

    … 21% 113 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 3% Had a child INDEX SCORE 15% Started a … or bakeries 16% KEY BEHAVIOURS Budget accommodations, spending on food experiences, may be visiting friends TRIP … on personal growth and exploring with an open mind. Spending more TRIP TYPE Couples Trip DESTINATION TYPE Urban …
  • Traveller Segmentation How-to-Guide

    … include the ability to: → Better understand each segment’s spending potential when deciding which segment(s) to target, …
  • EN_DC Segmentation Profile_AU.pdf

    … 20% 110 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 8% Had a child INDEX SCORE 34% Started a … 25% 143 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …
  • EN_DC Segmentation Profile_FR.pdf

    … 24% 83 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 25% Started a … move. o Outside of travel (which is a priority), we are spending on technology and ensuring we focus on growing our … 29% 100 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job …