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Keyword:Spending
CTC-Wealth and Wellbeing Index-ENG-Feb7.pdf
… that goes beyond traditional metrics like tourist spending and hotel occupancy. It examines how tourism affects … focused solely on volume, such as visitor numbers and spending. This awareness has driven a shift towards a … has significantly increased, alongside a notable rise in spending above 2019 levels from target audiences. Visitor …EN_DC Segmentation Profile_CN.pdf
… often seek accomplishment through physical activities, and spending on some unique and luxury experiences. We embrace … solo trips. o Our budgets are healthy, as we prioritize spending on experiences. 10OUTDOOR EXPLORERS SPEND STYLE … 25% 79 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 3% Had a child INDEX SCORE 13% Started a …EN_DC Segmentation Profile_JP.pdf
… 21% 113 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 3% Had a child INDEX SCORE 15% Started a … or bakeries 16% KEY BEHAVIOURS Budget accommodations, spending on food experiences, may be visiting friends TRIP … on personal growth and exploring with an open mind. Spending more TRIP TYPE Couples Trip DESTINATION TYPE Urban …Traveller Segmentation How-to-Guide
… include the ability to: → Better understand each segment’s spending potential when deciding which segment(s) to target, …EN_DC Segmentation Profile_AU.pdf
… 20% 110 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 8% Had a child INDEX SCORE 34% Started a … 25% 143 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …EN_DC Segmentation Profile_US.pdf
… 22% 122 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 27% Started a … 23% 128 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …EN_DC Segmentation Profile_CA.pdf
… o Typically not luxury seekers, though some segments will spend more for desirable experiences. Market OVERVIEW … frequency / likelihood, hotel and flight behaviours, trip spend behaviour, and likelihood to make travel decisions …EN_DC Segmentation Profile_FR.pdf
… 24% 83 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 25% Started a … move. o Outside of travel (which is a priority), we are spending on technology and ensuring we focus on growing our … 29% 100 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job …
