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… 22% 122 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 27% Started a … 23% 128 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …

… 24% 83 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 25% Started a … move. o Outside of travel (which is a priority), we are spending on technology and ensuring we focus on growing our … 29% 100 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job …

… o Typically not luxury seekers, though some segments will spend more for desirable experiences. Market OVERVIEW … frequency / likelihood, hotel and flight behaviours, trip spend behaviour, and likelihood to make travel decisions …

… 30% 89 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 24% Started a … 31% 80 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …

… 23% 124 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 9% Had a child INDEX SCORE 32% Started a … 22% 118 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …

… in 2023 Supported by ongoing healthy domestic tourism spending (110% of 2019) and recovered international tourism spending (103%), total tourism revenue in Q4 2023 reached … levels  in 2023, reaching 108% of 2019 tourism spending.  Source: Statistics Canada, Experimental estimates …

… 2019 levels Supported by continued robust domestic spending (103% of 2019), total tourism spending stood at 103% of pre-pandemic levels over the third quarter of 2023. Of note, spending from international markets surpassed 2019 for the …

… pre-pandemic baseline While international tourism spending in Q1 2024 fell just short of pre-pandemic levels (97% of 2019), domestic tourism spending far surpassed that target (121% of 2019). Together … 2024) Tourism Spend State of the Industry Overall tourism spending continued to surpass pre-pandemic levels in Q1 2024, …

… final visits data for all markets and final topline spending by domestic and international tourists. All graphs, … Premium Tier subscribers will receive city-level visitor spending estimates via SFTP for their selected cities. This … tourism region tables, and approximately 30% of FSA-level spending not being classified into specific cities. ● SFTP …