French travelers prioritize culture, authenticity, and memorable experiences. Whether exploring locally or abroad, they seek immersion in rich cultures and new places to relax. This market profile details their travel behaviors and preferences for Destination Canada.

Destination Canada's Traveller Segmentation Program identifies diverse "Highly Engaged Guest" segments based on psychographics, economic value, and responsible values. Key segments include Outdoor Explorers, Culture Seekers, Refined Globetrotters, and Purpose-Driven Families. The program details each segment's motivations, travel values, preferred destinations, activities, travel frequency, age demographics, market size, and seasonality, providing insights for targeted tourism strategies.