Destination Canada's Traveller Segmentation Program identifies diverse "Highly Engaged Guest" segments based on psychographics, economic value, and responsible values. Key segments include Outdoor Explorers, Culture Seekers, Refined Globetrotters, and Purpose-Driven Families. The program details each segment's motivations, travel values, preferred destinations, activities, travel frequency, age demographics, market size, and seasonality, providing insights for targeted tourism strategies.

… Lovers Fun & Sun Families containernone pthalf industry perspectives RealWorld Experiences Real Wins for Tourism h2 … PierreLuc Breton Marketing Advisor Alliance de l’industrie touristique du Québec |9999999998|The Destination Canada …