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Traveller Segmentation Program
… Lovers Fun & Sun Families containernone pthalf industry perspectives RealWorld Experiences Real Wins for Tourism h2 … PierreLuc Breton Marketing Advisor Alliance de l’industrie touristique du Québec |9999999998|The Destination Canada … , Fun & Sun Families , container-none , pt-half industry perspectives , Real-World Experiences. Real Wins for Tourism … - Downloadable Document
Perspectives de l’été 2025_AM_FR.xlsx
… Destination Canada Perspectives touristiques 2025-2030 - Continuation Légende : … de compagnies aériennes canadiennes. Les données des perspectives touristiques de Destination Canada montrent le … Destination Canada Perspectives touristiques 2025-2030 - Transformation … - Downloadable Document
Traveller Segmentation Program Summary Deck
Destination Canada's Traveller Segmentation Program identifies diverse "Highly Engaged Guest" segments based on psychographics, economic value, and responsible values. Key segments include Outdoor Explorers, Culture Seekers, Refined Globetrotters, and Purpose-Driven Families. The program details each segment's motivations, travel values, preferred destinations, activities, travel frequency, age demographics, market size, and seasonality, providing insights for targeted tourism strategies.