In 2023, Canadian tourism generated $124.4 billion in revenue (up 18.5% from 2019), with $95.5 billion from domestic sources. It contributed $48.6 billion to Canada's GDP (1.8%) and supported 692,100 jobs across 241,973 businesses. Government revenue from tourism reached $29.6 billion. Despite strong growth, the sector faced a 5.9% job vacancy rate, highlighting its significant economic impact and ongoing labor needs.

… sector plays a vital role in building the strongest economy in the G7driving growth creating jobs and uniting … sector plays a vital role in building the strongest economy in the G7—driving growth, creating jobs and uniting …

These Release Notes introduce the Canadian Tourism Data Collective, a national platform offering centralized, accessible tourism data and insights for informed decision-making. The document covers platform features, accessibility, and future updates. New additions include the 2024 Tourism GDP Infographic and Resident Sentiment Index. The GTRP Mexico Report is also announced for next week.

These August 2026 Release Notes detail updates for the Canadian Tourism Data Collective, a national platform providing tourism insights. Key changes include enhanced website navigation, a refresh of the Canadian Travel Insights Dashboard with 2025 data on Canadian travel, and the integration of Traveller Twin with the Destination Quiz for smoother exploration of traveller segments. The platform aims to improve collaboration and decision-making in Canada's tourism sector.

The Canadian Tourism Data Collective's January 2025 Release Notes detail updates to its national tourism data platform. Highlights include the beta launch of an AI-powered Advanced Search, new Enablement and Engagement Subindices for the Wealth & Wellbeing Index, and 2023 market profile data updates for TourismScapes. It also addresses a known "Devon 30" issue in TourismScapes and a temporary adjustment to Lodging Aligned Spend Reporting refresh schedules.

The Canadian Tourism Data Collective Release Notes (May 2026) introduce updates to its centralized platform for tourism insights. New features include the Tourism Outlook 2026-2035, an updated ICAF page, the 2025 Market Signals Report, and 2025 GTRP Highlight Reports. Enhancements to the Traveller Twin tool include improved prompts, media profile data integration, and a new landing page, all designed to aid tourism planning and decision-making.

France is Canada's 3rd largest source of arrivals, with overnight visits projected to match 2019 levels in 2025 and spending exceeding by 20%. By 2026, Canada expects 697,800 French visitors generating $1.3 billion. Key segments are "Refined Globetrotters" and "Outdoor Explorers," seeking cultural, culinary, and nature experiences. Quebec is the most popular Canadian region for French visitors.

The US is Canada's largest tourism market, with spending exceeding 2019 levels in 2023 and visitor volumes expected to fully recover by 2025. Projections show spending reaching 139% of 2019 levels by 2025, and 16 million US visitors by 2026, generating $16.7 billion. Canada targets three key US segments: Refined Globetrotters, Outdoor Explorers, and Culture Seekers, aligning with its diverse product offerings.

The Canadian Tourism Data Collective Release Notes (Dec 2024) detail a national platform for tourism insights. Key updates include an upcoming AI-enabled Advanced Search (early 2025) and a new, publicly available Traveller Segmentation Program with interactive quizzes and profiles. Future enhancements involve updates to the Tourism Outlook and Wealth & Wellbeing Index, plus TourismScapes data refreshes. Users are encouraged to provide feedback.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.