The Canadian Tourism Data Collective's November 2025 Release Notes detail updates to its national tourism data platform. Key additions include a Generative AI Search Playbook for AI readiness and the launch of Aurora AI, a new AI-powered search tool that transforms complex data into actionable insights using natural language. TourismScapes also received updates with a National Parks filter, visitor spend categories, and a 2024 data refresh.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

The May 2025 Canadian Tourism Data Collective Release Notes detail updates to its centralized platform for tourism insights. Enhancements include a redesigned website, new Experience Subindex, expanded TourismScapes asset layers and business size insights, finalized 2024 LASR estimates with ML-powered forecasts, a new Traveller Segmentation guide, and the 2025-2030 Tourism Outlook. It also notes known issues and future plans.

This report highlights Canada's strong appeal to Australian travelers, with 3.7M immediate potential. Key drivers include safety, relaxation, budget, local cuisine, nature, and natural attractions. Summer is the preferred travel season, but Fall/Spring also draw interest. There's high interest in Indigenous culture (54%), driven by authenticity and accessibility. Nearly one-fifth of Australian travelers are actively planning a trip to Canada, and 73% are concerned about extreme weather impacting travel. Many used travel agents for holiday bookings.

The 2024 Global Traveller Research Program's China Highlights Report reveals Canada is a leading destination for Chinese travelers, with 18.8M immediate potential. They favor summer/fall trips, seeking nature, beaches, and local cuisine. High interest exists in Indigenous culture, driven by safety and cultural significance. While Canada's unaided consideration is low, 2 in 10 are actively planning trips. Extreme weather concerns impact 77% of travel plans. Recent trips were mainly holidays, booked via travel agents, using mobile payments.

Canada is a top destination for French travelers, with 7.1M potential visitors in 2 years, especially Quebec. Summer is preferred, with high interest in nature, beaches, and local markets. French travelers show strong interest in Indigenous culture, valuing safety, authenticity, and cultural significance. Sustainability efforts (conservation, welcoming communities, cultural impact) and extreme weather concerns significantly influence their travel decisions. Past trips to Canada were primarily holidays, driven by desire to visit and safety.

This report highlights Canada as a leading destination for German travelers, with 5.7 million potential visitors in the next two years. Summer and Fall are preferred, with strong interest in nature (beaches, walks) and Indigenous culture, driven by safety and cultural significance. Key concerns include local culture impact, overcrowding, and extreme weather, which affects 54% of future travel decisions. Travel agents are frequently used for bookings.

The 2024 Japan Highlights Report indicates low current consideration for Canada among Japanese travelers, but a 2-year potential of 1.5M visitors. Preferred travel times are summer and fall. Travelers seek nature, local cuisine, and historical sites. Safety, comfort, and ease of travel are key motivators, especially for Indigenous experiences. Sustainability and climate concerns also influence travel decisions, with many using travel agents.

This report on South Korean long-haul travel to Canada reveals an 8.4M potential market in the next two years, despite low unaided consideration. Travelers prefer Fall/Spring, seeking nature, local cuisine, and relaxation. Safety, authenticity, and accessibility are key drivers for interest in Indigenous experiences. Most recent trips were holidays (4-13 nights), often booked via travel agents. Sustainability and extreme weather concerns significantly impact travel decisions.

These Release Notes introduce the Canadian Tourism Data Collective, a national platform offering centralized, accessible tourism data and insights for informed decision-making. The document covers platform features, accessibility, and future updates. New additions include the 2024 Tourism GDP Infographic and Resident Sentiment Index. The GTRP Mexico Report is also announced for next week.