Canada's Q4 2024 tourism revenue hit $27.3B, 124% of pre-pandemic levels, with both domestic and international spend surpassing 2019. International visitation recovered to 90% of 2019 levels (19.9M visitors), though the pace slowed in H2. Canada is a top recommended destination globally. Tourism employment and active businesses are near or above pre-pandemic levels, with hotel occupancy at 61%.

Canada's Q3 2024 tourism revenue hit $40.5B (108% of 2019), largely due to domestic spending (112%). International revenue (96%) and visitation (88% YTD) lagged, with recovery slowing. Despite this, Canada remains a top destination. Tourism unemployment is 5.1%, but 83,600 jobs are unfilled. Active businesses are at 100.1% of pre-pandemic levels, and international air connectivity has surpassed 2019 levels.

The Canadian Tourism Data Collective's November 2025 Release Notes detail updates to its national tourism data platform. Key additions include a Generative AI Search Playbook for AI readiness and the launch of Aurora AI, a new AI-powered search tool that transforms complex data into actionable insights using natural language. TourismScapes also received updates with a National Parks filter, visitor spend categories, and a 2024 data refresh.