… growing capacity and creating conditions for a tourism economy that is DC-Northern … growing capacity, and creating conditions for a tourism economy that is DC-Northern …

Canada's tourism sector is recovering strongly, with spending surpassing pre-COVID levels in 2023. However, capacity constraints (accommodation, workforce, air access) limit its full potential. A "transformational path" is proposed to unlock an additional $20 billion annually by 2030, reaching $160 billion, through strategic shifts in demand and addressing supply issues. This transformation aims for significant economic benefits and sustainable growth.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

In 2024, Canadian tourism generated $129.7B in revenue (up 3.5%), surpassing pre-pandemic levels. Its GDP reached $50.8B (up 3.6%), accounting for 1.8% of national GDP and outpacing overall economic growth. The sector supported 702,700 jobs and 265,841 businesses, with 1 in 10 Canadian workers in tourism. The job vacancy rate improved to 4.2%, indicating a normalizing labor market.

Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery.

Canada's Q3 2023 tourism saw international spending surpass 2019 levels (105%) for the first time, contributing to overall spending reaching 103% of pre-pandemic figures. Canada remains a top destination for US travelers. While air connectivity and hotel occupancy are recovering, the tourism labor force (2.5% below 2019) and active businesses (2.3% fewer) still lag. Domestic sentiment is positive, but international arrivals are at 81% of 2019 levels.