The Canadian Tourism Data Collective is a new way for industries, communities, and governments to gain reliable, actionable intelligence about Canada’s tourism economy.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

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… sector plays a vital role in building the strongest economy in the G7driving growth creating jobs and uniting … sector plays a vital role in building the strongest economy in the G7—driving growth, creating jobs and uniting …

France Market Profiles reveal French travelers seek meaningful, authentic, and culturally rich experiences, desiring to unwind in new settings. The document details various segments like Outdoor Explorers and Culture Seekers, outlining their motivations, activities, demographics, and planning habits. Canada is presented as a desired destination for these diverse French traveler types.

Germany is Europe's largest travel market, driven by a passion for international exploration and cultural discovery. German travelers prefer longer, nature-based trips that offer learning and connection. They seek secure, welcoming, and authentic experiences, valuing independence and personal resonance over popularity, often avoiding crowds.

Japanese travelers seek destinations offering a blend of relaxation, excitement, dynamic culture, and local immersion. They prefer developed infrastructure, luxury experiences (dining, shopping, wellness), and a mix of cuisine, overnight stays, and cultural attractions. The document profiles various segments of Japanese travelers, detailing their motivations and activity preferences, with Canada being a target destination, particularly for its natural beauty and urban centers.

Mexican travelers are a fast-growing market, prioritizing family, fun, relaxation, and cultural learning experiences. They seek safe, well-known, and trendy destinations, showing strong interest in family-focused attractions, nightlife, and guided tours. This research focuses on higher socio-economic tiers (A, B, C+).

This document profiles South Korean outbound travelers, a dynamic market seeking escape, relaxation, and renewal through energetic cultural scenes. It segments travelers by psychographics, demographics, and travel habits, highlighting their motivations for rejuvenation and discovery during vacations, with a focus on potential travel to Canada.