The Canadian Tourism Data Collective is a new way for industries, communities, and governments to gain reliable, actionable intelligence about Canada’s tourism economy.

… Report Tourism is an important sector of the Canadian economy It generated $1297­ billion in revenues in 2024 and … understand travel and tourism’s contribution to Canada's economy See how Destination Canada supports the sector in … Report , Tourism is an important sector of the Canadian economy. It generated $129.7­ billion in revenues in 2024 and …

… sector plays a vital role in building the strongest economy in the G7driving growth creating jobs and uniting … sector plays a vital role in building the strongest economy in the G7—driving growth, creating jobs and uniting …

… growing capacity and creating conditions for a tourism economy that is DCNorthern LightsDCRoadshowNWTFinalsV131jpg … growing capacity, and creating conditions for a tourism economy that is DC-Northern …

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

This document profiles Australian travelers, highlighting their preference for authentic, adventurous, and culturally immersive experiences in remote or unexplored destinations. Driven by novelty and a desire for fun, they seek friendly, sociable places for longer holidays. The profiles detail various segments' motivations, travel habits, and interest in destinations like Canada, emphasizing their pursuit of deep cultural immersion and hidden gems.

This document profiles various Chinese traveler segments for Destination Canada, recognizing China as a global tourism powerhouse. Chinese travelers seek diverse experiences, including tradition, expertise, cultural immersion, and luxury, often blending business and leisure. Each segment's distinct motivations, travel habits, and preferences for Canadian destinations are detailed.

Germany, Europe's largest travel market, shows travelers prioritize international exploration, cultural discovery, and nature-based activities. They seek authentic, independent, and secure experiences, valuing welcoming atmospheres over crowded destinations. German travelers prefer longer trips that offer learning and connection with new environments, emphasizing authenticity over popularity. The document profiles various traveler segments.

This document profiles the Japanese travel market, revealing that travelers seek destinations offering a blend of escape, excitement, and cultural immersion for relaxation and a break from busy routines. It details various traveler segments, including Outdoor Explorers and Culture Seekers, outlining their preferences, motivations, and travel behaviors. The document also provides a guide on how to interpret its market data and segment profiles.

Mexican travelers are a fast-growing market, prioritizing family-focused exploration, cultural immersion, and learning experiences. They seek fun, relaxation, and memorable moments in safe, well-known, and trendy destinations. Travel often aligns with school holidays, with key segments including Outdoor Explorers, Culture Seekers, Purpose Driven Families, and Fun & Sun Families.