Canada's tourism regained momentum in 2023, welcoming 18.3 million overnight visitors (up 43% from 2022), reaching 83% of 2019 levels. Monthly arrivals hit 96% of 2019 by year-end. Mexico, France, the US, and the UK led the strong recovery, aided by border reopenings in 2021 and eased COVID-19 regulations in October 2022.

This user guide introduces TourismScapes, an interactive dashboard providing self-service market intelligence for Canadian tourism destinations at a community level. It supports destination development and investment, detailing dashboard features, use cases for investors and destination stewards, and explaining the Tourism Prevalence Index methodology.

Search and explore tourism destinations across Canada.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

The Canadian Tourism Data Collective is a new way for industries, communities, and governments to gain reliable, actionable intelligence about Canada’s tourism economy.

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France Market Profiles reveal French travelers seek meaningful, authentic, and culturally rich experiences, desiring to unwind in new settings. The document details various segments like Outdoor Explorers and Culture Seekers, outlining their motivations, activities, demographics, and planning habits. Canada is presented as a desired destination for these diverse French traveler types.

Germany is Europe's largest travel market, driven by a passion for international exploration and cultural discovery. German travelers prefer longer, nature-based trips that offer learning and connection. They seek secure, welcoming, and authentic experiences, valuing independence and personal resonance over popularity, often avoiding crowds.

Japanese travelers seek destinations offering a blend of relaxation, excitement, dynamic culture, and local immersion. They prefer developed infrastructure, luxury experiences (dining, shopping, wellness), and a mix of cuisine, overnight stays, and cultural attractions. The document profiles various segments of Japanese travelers, detailing their motivations and activity preferences, with Canada being a target destination, particularly for its natural beauty and urban centers.