12 Notes Available
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January 2025
Data Collective Website
What’s New
- Advanced Search – Beta Launch: Advanced Search, a new Generative AI-powered feature, is now available for beta testing to select partners on the Data Collective platform. This enhanced search functionality delivers precise, contextually relevant results, along with linked citations and related insights for seamless exploration.
Wealth & Wellbeing Index – Preview
What’s New
- Enablement and Engagement Subindices: The Enablement and Engagement Subindices have been developed and released, providing insights into the resources and infrastructure supporting tourism growth and residents' perceptions of tourism’s contributions to their quality of life
What’s Next
- Experience Subindex: The next phase will focus on the development and release of select indicators for the Experience index, which will provide insights into tourism products, travel demand, and place brand.
TourismScapes
What’s New
- Market profile data will be updated to reflect 2023.
What’s Next
- Asset Map: Asset map will be updated to reflect tourism business subsectors and tourism business sizes in Q2 2025.
- Data Refresh: Market profile data will be updated to reflect 2024 in Q3 2025.
Lodging Aligned Spend Reporting
Important Notes
- LASR Monthly Refresh Update: The LASR data refresh schedule was temporarily adjusted, and the November and December 2024 estimates were combined and released on January 24th, 2025. Moving forward, the LASR monthly refresh will follow the regular schedule.
- Advanced Search – Beta Launch: Advanced Search, a new Generative AI-powered feature, is now available for beta testing to select partners on the Data Collective platform. This enhanced search functionality delivers precise, contextually relevant results, along with linked citations and related insights for seamless exploration.
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December 2024
Traveller Segmentation Program
What's New
- The Traveller Segmentation Program is now publicly available through the Canadian Tourism Data Collective. Explore its resources to better understand and engage with Canada’s target travellers.
What's Next
- While the program is publicly accessible now, activation and targeting tools such as PRIZM linkages, Google/Meta variables, and media profiling will be available exclusively to paid partners of the Canadian Tourism Data Collective starting in 2025.
- Additional training resources including materials for hosting a half-day workshop, including facilitator notes and presentations, and a How-to Guide outlining the program’s application, will be available in early 2025.
Tourism Outlook
What’s Next
- A full update to the Tourism Outlook projections is being finalized by the end of the year and will be followed by an updated Tourism Outlook report early next year.
Wealth & Wellbeing Index – Preview
What’s Next
- Enablement and Engagement Subindices: The next phase will focus on the development and release of the Enablement and Engagement subindices, which will provide insights into the resources and infrastructure supporting tourism growth, and residents’ perceptions of the contributions of tourism to their quality of life.
TourismScapes
What’s Next
- Data Refresh: Market profile data will be updated to reflect 2023 in January 2025.
- Asset Map: Asset map will be updated to reflect tourism business subsectors and tourism business sizes in January 2025.
