Destination Canada was honoured with team and transformation awards, while CDAO Meaghan Ferrigno took Data and AI Leader of the Year.
Award-winning data & insights platform
Collaborative insights to power Canadian tourism
Welcome to the Canadian Tourism Data Collective. An accessible, centralized, national platform that integrates AI-powered products to answer the tourism sector's most critical questions.
The Data Collective empowers tourism policy advisors, industry leadership, business owners, marketers, researchers and analysts, investors, and media to drive sustainable growth and set a global benchmark for innovation and leadership in data-driven tourism intelligence.
Featured Report
Canada’s Travel and Tourism Economy: A powerful economic engine in every corner of the country
Explore this report to understand travel and tourism’s contribution to Canada's economy. See how Destination Canada supports the sector in delivering meaningful results and economic growth across Canada.
Featured Data Product
Tourism Performance Indicators
Designed for industry stakeholders and Canadians who want to understand the current state of Canada’s tourism industry, explore the latest data and recent trends on tourism visitation and revenue.
Discover the Data Collective
Connecting. Collaborating. Creating Success.
Our Story
Maximizing AI ROI: Balancing Fiscal Prudence with Innovative Value Creation
Destination Canada's CDAO Meaghan Ferrigno shares insights on getting the most out of AI investments at Momentum AI New York 2025.
Data that makes an Impact
The Data Collective received a Business Impact Award at the CRIC Insights Excellence Awards.
Canadian DMOs in 2025: Embracing Digital, Data, and Video at Scale
See where destination marketing organizations are focusing their budgets and resources in 2025, and how those decisions are expected to generate results.
Explore our Products
Dive into your tourism toolkit.
Monthly Overnight Arrivals
Monthly research infographic summarizing the latest data on international overnight arrivals to Canada in March 2025.
Quarterly Tourism Snapshot
Quarterly Tourism Snapshot - Q4 2024, an ongoing monitor of the performance of Canada's tourism sector.
Tourism Enables Prosperity Across Canada
2023 was a turning point for Canadian tourism following the effects of the pandemic. This infographic provides an overview of key indicators measuring how the industry’s performance supports a thriving Canadian economy.
Tourism's Wealth & Wellbeing Index
This report introduces the Wealth & Wellbeing Index and provides an overview of how the tourism sector is performing across six key sub-indices.
Year-in-Review Overnight Arrivals
Annual research infographic summarizing annual data on international overnight arrivals to Canada in 2024.
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