The Canadian Traveller Motivators dashboard provides a breakdown of Canadians key travel motivators and motivators to participate in Indigenous tourism activities.
This data comes from Destination Canada’s Global Traveller Research Program (GTRP) which is survey-based research updated annually in Q1. Market-level highlights reports are publicly available, with additional reports and custom analysis dashboards available to partners of the Data Collective. For more details and insights please visit the Global Traveller Research Program portal.
To learn more about Destination Canada’s 7 traveller segments, please visit the Traveller Segmentation Program Portal.
