At the 2024 DataIQ Awards North America, Destination Canada was honoured with multiple awards for team achievement and industry transformation, while Meaghan Ferrigno was named Data and AI Leader of the Year.

The Canadian Tourism Data Collective was recognized as a model of public-sector innovation, centralizing over 25 billion data points across 5,100 regions to support equitable, AI-powered decision-making. With tools like Tourism Outlook and Spend Reporting, and capabilities like generative AI and predictive modelling, the platform is reshaping how Canada’s tourism sector plans, grows, and collaborates.

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