Meaghan Ferrigno, Senior Vice President, Chief Financial Officer, and Chief Data and Analytics Officer at Destination Canada, has been recognized as one of the 2024 USA DataIQ 100. Meaghan leads our data strategy and plays a key role in shaping the Canadian Tourism Data Collective’s vision of advancing insight-led decision-making across the sector.

Learn more about her approach to data literacy, the development of AI-powered tools, and a vision for building collective intelligence across Canada’s tourism ecosystem, with an emphasis on collaboration, accessibility, and long-term resilience.

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