Latest Reports
Browse our latest reports to enhance your Data Collective experience.

Resident Sentiment Annual Report
Research report summarizing 2024 annual data on Canadian residents’ attitudes and levels of support towards tourism across four key areas, benchmarked against global norms.

Monthly Overnight Arrivals
Monthly research infographic summarizing the latest data on international overnight arrivals to Canada in April 2025.

Quarterly Tourism Snapshot
Quarterly Tourism Snapshot - Q4 2024, an ongoing monitor of the performance of Canada's tourism sector.

Tourism Enables Prosperity Across Canada
2023 was a turning point for Canadian tourism following the effects of the pandemic. This infographic provides an overview of key indicators measuring how the industry’s performance supports a thriving Canadian economy.

Tourism's Wealth & Wellbeing Index
This report introduces the Wealth & Wellbeing Index and provides an overview of how the tourism sector is performing across six key sub-indices.

Year-in-Review Overnight Arrivals
Annual research infographic summarizing annual data on international overnight arrivals to Canada in 2024.