Data Collective Website

What’s New

• Tourism GDP Infographic 2024
  Destination Canada and Statistics Canada have released an infographic showcasing tourism’s contribution to Canada’s GDP in 2024. This visual highlights the sector’s economic impact at the national level and is designed to support storytelling, public engagement, and to assist industry stakeholders.
• Resident Sentiment Index 2024
  This annual infographic summarizes Canadian residents’ attitudes toward tourism across four key areas: openness to visitors, perceived benefits, concerns about impacts, and confidence in community readiness. Results are benchmarked against global norms and provide valuable insights to support sustainable tourism planning.

Global Traveller Research

What’s Next

• GTRP Mexico Report
  The latest GTRP market report for Mexico will be available next week on the Data Collective. Stay tuned for insights into traveller behaviours, motivations, and perceptions through a segmentation lens.